Accessibility Web Design

That's Uncle John. He is featured in one of my sight experiments mentioned below. Look at him enjoying the Boyne River. Blissfully unaware of how traumatized my kids were about to make him lol.

When was the last time you fretted over font choice, colour schemes, or design aesthetics? If you’re a any level designer, these decisions are par for the course. But how often do you consider that your masterpiece could be an eyesore for someone with vision impairments? Worldwide, 285 million people are visually impaired, and this includes 39 million who are blind. A staggering 246 million individuals struggle with low vision. Yet, for many of us blessed with 20/20 vision, this reality is often overlooked. Accessibility in web design is not a fad, its legit.

The Eye-Opening Reality of Vision Impairment

Blinding Statistics

These numbers aren’t just statistics; they represent real people. Imagine a world where colours blur into a single shade, or text dances elusive across a page. For millions, this isn’t imagination—it’s daily life. Understanding these challenges is crucial for creating designs that are inclusive and welcoming to all.

Designing for the Colourblind

Red and green might be festive together on a Christmas sweater, but pair them on a website, and you could create a holiday headache for the colourblind. While we, in our design playgrounds, often gravitate towards vibrant and contrasting palettes, we must remember that not everyone sees the world as we do.

A Personal Awakening

For me, the realization hit home during a project with a client who was both deaf and had low vision. The design needed to be clear and accessible not just for her, but for all her current and potential clients. This experience was a game changer. I started to question my choices, foregoing hard-to-read fonts and indistinct colour variations. My priority shifted from aesthetic allure to functional clarity.

Designing with Purpose

Avoiding Visual Clutter

One of the first steps to inclusive design is avoiding clutter. Imagine trying to decode a cluttered page with blurry vision—frustrating, right? By crafting clean, straightforward layouts, we ensure information is easily digestible for everyone.

Making Bold Choices

Bold, clear fonts become the superheroes of accessible design. They don’t just stand out; they shout, “Look at me, I’m easy to read!” Steer clear from those fancy, swirling scripts that might look elegant to some but resemble tangled spaghetti to others.

Colour You Can Count On

While procrastinating one day, I considered swapping my brand’s sunflower yellow for a fluorescent green-yellow. It seemed like a harmless change—until a fellow designer reminded me about its potential nightmare for the colourblind. This revelation led me to run a little family experiment.

Family-Driven Experimentation

Uncle John’s Insight

In search of a colourblind test subject, I reached out to the family. Lo and behold, good old Uncle John stepped up. I sent him a series of slides, eager to see the world through his eyes. His feedback was enlightening. He could read all 3 tiles. Out of all 3 designs he could read the first one the easiest. Its a combo of fluro green and yellow.

The Impact of Inclusive Design

The feedback from Uncle John wasn’t just helpful; it was transformational. By understanding his perspective, I gained insights that textbooks couldn't teach. His input became a catalyst for change, pushing me to redefine my approach to web design.

Learning from Mistakes

We all make mistakes. The key is learning from them and growing. My colourblind faux pas taught me that accessibility isn’t an afterthought. It's a fundamental part of the design process, deserving as much attention as layout or typography.

Creating Web Accessibility

The Role of Technology

Thankfully, technology is our ally in this quest for inclusivity. Tools and resources abound to help us design better, more accessible websites. From screen readers to colourblind simulators, technology empowers us to craft experiences that cater to every user.

Simple Steps for Big Impact

Improving accessibility doesn’t require a complete overhaul. Small changes—like adjusting contrast or providing text alternatives for images—can have a big impact. These tweaks ensure that everyone, regardless of their abilities, can enjoy and interact with your website.

Building a Community of Inclusivity

Designers, developers, and business owners must band together in this pursuit. By sharing knowledge and experiences, we foster a community committed to making the web a more inclusive space. Through collaboration, we break down barriers and build bridges.

A Brighter, More Accessible Future

Educating the Masses

Spread the word about the importance of web accessibility. The more people understand these challenges, the more momentum we gain in creating a web that’s welcoming to all. Use your platform to educate others and inspire change.

Encouraging Empathy

Empathy is the heart of accessible design. When we step into the shoes of those with vision impairments, we can better address their needs. Encourage others to see the world from a different perspective and champion inclusivity in all aspects of life.

Taking Action

Ready to make a difference? Start by evaluating your own designs. Identify areas for improvement and implement changes that foster inclusivity. Every small step contributes to a larger movement, bringing us closer to a world where everyone can fully participate in the digital experience.

The web is a vast, dynamic space. Let's ensure it remains open and welcoming to everyone, regardless of their abilities. By prioritizing accessibility in our designs, we’re not just enhancing usability—we’re enriching lives. Together, we can create a digital landscape that truly reflects the diversity and vibrancy of the people who use it. Now go forth and design with empathy, creativity, and inclusivity. The world needs your vision, let us help it get seen!

Domain vs Hosting

Why the Fu*k Am I Paying for Domain and Hosting for My Website?

Aren't They the Same Thing?

You’re a seasoned business owner, not a techie, and yet here you are, staring at a bill for domain and hosting services wondering, "Why am I paying for both? Aren’t they the same damn thing?" Trust me, you’re not alone. Most folks have no freakin' idea what these terms really mean. But understanding them could save you from a world of digital hurt.

Domains and Hosting 101

Let's break it down. Imagine your website is a house. The domain is your street address – it’s how people find you online. It's that nifty URL you type into a web browser. Hosting, on the other hand, is the plot of land your house sits on. It’s where all the files, images, and data live.

Why Pay Separately?

Why the separate bills, you ask? Because they serve different purposes! Just as you wouldn’t expect your home address to come with free real estate, you shouldn’t expect your domain to cover hosting (or vice versa). Domains and hosting are distinct services offered by different providers, each with its own set of features and benefits.

The Industry's Big Misunderstanding

Many business owners struggle with this concept. You’re not alone. The industry doesn’t exactly make it easy, often bundling services in a way that confuses rather than clarifies. Add to that the tech jargon thrown around, and it’s enough to drive anyone up the wall.

But here’s the truth bomb—understanding these two elements is crucial to owning your digital space. Your domain is your brand, your identity. Hosting is the power behind it, ensuring your website is fast, secure, and reliable.

Real-World Insight

One of our Signwriting clients, was paying through the nose for a bundled package that sounded impressive but delivered little. When we stepped in, we helped separate the wheat from the chaff, optimizing both their domain and hosting costs while enhancing site performance. The result? They saved money and saw a noticeable boost in site speed.

You can do the same. Know what you’re paying for. Make sure your domain reflects your brand and is easy to remember. Choose hosting that offers the right balance of speed, security, and scalability.

Breaking Down Challenges

The industry needs to get its act together. It's time to demystify these services for business owners. Transparency in pricing and service offerings could prevent countless headaches.

Solutions? Here’s a thought—demand clarity from your provider. Ask questions, challenge assumptions, and ensure you’re getting value for every dollar spent. Consider consulting with experts who can guide you through the maze of domain and hosting options.

Don't feel dumb

You shouldn’t feel like an idiot for asking questions about your domain and hosting. Want to know more about the nitty-gritty of domain and hosting? Our team is ready to help untangle the web (pun intended) of services and set you on the path to smarter web management.

Reach out to us for a consultation. Let's ensure you're getting the most out of your digital presence—without the smoke and mirrors.

Curbys NT

Overview

Curby’s NT, a family-owned gem nestled in the heart of the Northern Territory, is renowned for providing top-notch engraving, trophies, and awards. After over 30 years of excellence, it was time to give their online presence a makeover that matched their vibrant spirit.

Challenge

Curby’s NT faced the challenge of updating their website to better reflect their brand identity while ensuring a faster, more intuitive user experience. The goal was to transition from the Avada builder to the Breakdance builder without sacrificing the hard-earned SEO rankings. Additionally, the site needed to incorporate a fresh logo, bold branding colours, and creative graphics to resonate with their innovative approach.

Solution

Enter the creative squad armed with digital magic and a flair for design! Our mission? To transform Curby’s NT’s website into a sleek, modern masterpiece. Here's how we did it:

1. Platform Transition

We swapped out Avada for the nimble Breakdance builder, resulting in a cleaner, faster site. It’s like upgrading from a vintage bicycle to a high-speed motorcycle—the online equivalent of cruising through the digital highway with style. All within the WordPress space of course.

2. Branding Overhaul

Out with the old, in with the new! We applied Curby's NT’s spanking-new logo, bold branding colours, and a unique font style that screams authenticity. Now, every pixel on their site reflects their vibrant personality and their commitment to excellence.

3. SEO Retention & Enhancement

SEO isn’t just a buzzword; it’s the backbone of visibility. We made sure no pixel was left behind by meticulously retaining and building upon the existing SEO foundation. The result? A website that's as discoverable as it is delightful.

4. Service Updates

Curby’s NT offers a smorgasbord of services—engraving, trophies, awards, and more. We revamped their service pages to ensure visitors could easily find what they were looking for, engaging them with playful yet informative content.

Results

Conclusion

Curby’s NT’s website redesign is a testament to the power of combining creativity with technical prowess. By aligning their online presence with their authentic brand identity, Curby’s NT has positioned itself as a digital darling of the engraving and awards industry.

Want to give your website the Curby’s NT treatment? Let's chat about how we can bring your vision to life with a dash of playful creativity. Contact us today!

Top 4 Website Mistakes to Avoid

You've got a business and are ready to take it online. That's fantastic! But before you leap into the digital world, let's take a moment to ensure your website doesn't make the same classic mistakes that can leave potential customers scratching their heads. Here are some pitfalls to avoid to keep your digital presence as strong as your handshake!

1. Not Being Clear About What You Do (and Don’t Do)

Imagine walking into a shop where all the signs say "Maybe, Sort Of, We’ll See!"—confusing, right? Your website shouldn't be a guessing game.

2. Not Using Consistent Branding

Branding isn't just for big corporations—it's for every business, including yours. It's like wearing your uniform with pride and consistency.

3. Not Using a Decent Host and Domain Reseller

Your website's host is like the engine of your ute; you need something reliable that won't break down halfway through the job.

4. Copying the Competition

Sure, imitation is the sincerest form of flattery, but when it comes to business, you want to stand out, not blend in.

Creating a website is an exciting step in expanding your business, whether you're a trade, farmer, or military professional. By avoiding these common mistakes, you'll be well on your way to building a strong online presence that accurately represents your business and connects with your target audience.

If you're looking to refine your website strategy or need a hand with branding, don’t hesitate to reach out. We're here to help ensure your website is as solid as the work you do every day.

Improve Your PR with Pies This Spring

Spring has sprung in Australia, and you know what that means—the magpies, affectionately known as "Pies," are out in full force. These swoopy boys and girls have a reputation for being a bit... territorial. But don't worry, we've got some tried and true methods to help you avoid injury and maybe even make friends with our feathered frenemies.

Surviving a Swooping

Australian Magpie

If you're finding yourself the target of a magpie's attention this spring, here are some techniques to keep those beaks at bay:

Stop, Drop, and Roll

Yes, it sounds like you're on fire, but trust us, it’ll look absolutely hilarious to onlookers. Plus, it might just make the magpie think you’re a bit special.

Zig Zag Running

Channel your inner zig-zag master. This confusing AF manoeuvre will make it seem like you're having a fit, potentially baffling the Pie into leaving you alone.

Sing an Aussie Pub Song

Magpies love a good tune. Belt out a classic by Jimmy Barnes, Cold Chisel, The Angels, or Australian Crawl. Who knows, you might make a duet partner for life.

Don’t Fight Back

Attempting to fight back is a rookie mistake. You’re in their territory, mate. They will not hesitate to show you who’s boss.

Fetal Position

If all else fails, curl up and play dead. Not literally, but get into the fetal position. They might think you’re a snowflake and not worth the effort. Pro tip—sobbing loudly can expedite the process.

Becoming Pie-Friendly

Why not turn the tables and win over the magpies? With a little effort, you can be on their good side.

Don't Be a Jerk

Leave the Pies alone. No chasing, yelling, or throwing things at them. Trust us, they have memories like elephants.

Talk to Them

Acknowledging your local Pie with a simple "Hi Pie" can go a long way. It's all about building rapport.

Sneaky Snacks

While feeding wildlife is generally discouraged, offering natural treats can build trust. If you happen to have worms or bugs handy, offer them up (because who doesn't have a pocket full of worms?). Flip over a rock or strip some bark to help them DIY their next meal.

Important: Do NOT feed them man-made products like bread, mince, cheese, alcohol, chocolate, or coffee. Keep it au naturel, folks.

May the odds be forever in your favour this spring as you coexist with the magpies. Remember, a little kindness and creativity can turn potential aerial assaults into harmonious encounters. Stay safe, stay smart, and most importantly, stay Pie-friendly!

Elevate Your SEO Game: Add Social Swag to Your Google Business Page 🚀

Hey there, brilliant business owners, astute COOs, and masterful marketing managers from the sunburned country! 🇦🇺 Are you ready to give your SEO efforts a potent shot of espresso? Then it's time to marry your Google Business Profile with your social media prowess. Let's turn that Google search into a party your audience can't resist.

Why Bother? Because Google is the New Black 🕶️

First off, let's get this straight: Your Google Business Profile is like your business's flashy billboard on the internet's busiest highway. Adding your social media profiles is like adding neon lights and a live band to that billboard – suddenly, everyone's looking.

We're talking about turning those casual Google searches into full-blown stalk sessions (in a good way). Your audience loves to snoop around, and giving them more places to explore means they get to know the cool kids behind the brand. Plus, Google and SEO are BFFs; when they see you're popular across multiple platforms, they invite you to the VIP section of search results.

The Step-By-Step Guide to Adding Social Media Flair to Your Google Business Profile 🎉

Alright, troops, let's get down to business. Here's how to sprinkle some of that social media magic onto your Google Business Profile:

  1. Find Your Way Home: Navigate to your Business Profile. If it's playing hide and seek, simply Google your own business or check the confirmation email from when you first registered.
  2. Pimp Your Profile: Look for the "Edit profile" option, then hit "Business information" followed by "Contact." This is where the magic begins.
  3. Social Butterflies, Assemble!: Spot the "Social profiles" option? Give that down arrow a click and prepare to unleash your social spirit animal.
  4. Choose Your Weapon: From the dropdown menu, select the social media linkage of your choice. Feeling Facebook fancy? Instagram inspired? LinkedIn luxurious? The world is your oyster.
  5. Paste with Gusto: Here comes the easy part. Copy and paste your profile URL into the web address field. Triple-check for typos – because "http//:facebok.com" just isn't a great look.
  6. Seal the Deal with a Save: Hit "Save" and do a little celebratory dance. Your Google Business Profile just got a whole lot cooler.

Why This is a Game-Changer 🌟

Linking your socials to your Google Business Profile does more than just spruce up your SEO. It's like hosting a fabulous open house for your brand – everyone's invited, and they all leave thinking you're the bee's knees. It showcases your brand's personality, connects you with your audience on a different level, and hey, it's free marketing real estate.

In a world where attention spans are shorter than a goldfish's, every click counts. Make those clicks lead somewhere fun, informative, and unmistakably you.

Wrapping It Up with a Bow 🎁

So there you have it, folks – your foolproof guide to making your Google Business Profile the life of the internet party. Remember, in the realm of business, visibility is key, engagement is queen, and SEO is, well, the wizard behind the curtain. By linking your social media profiles, you're not just optimizing; you're revolutionizing the way customers see and interact with your brand.

Now, go forth and add that social swag to your profile. Your SEO will thank you, and so will your bottom line. Cheers to your success, you social butterflies! 🦋