How Good Web Design Can Boost Conversions & Sales

In the age of digital marketing, having a business website is crucial. But just having a website isn't enough. It's essential to have a website that's been designed with user experience in mind. In short, good web design can boost conversions and sales. But how exactly does it do that? We'll explore how good web design can help you achieve your business goals by increasing conversions and sales.

Good web design improves user experience


Good web design is crucial for providing a positive user experience. Users are more likely to stay on your website if it's easy to use and provides information in an easily digestible way. Good design includes factors such as a clear layout, easy navigation, and fast-loading pages that keep users engaged with your website. By keeping users on your website longer, you increase the chance they will convert into customers.

Good web design builds trust and credibility


People are more likely to do business with a company if they trust it. A well-designed website that's visually appealing helps build trust and credibility with potential customers. A website with a professional design and great content shows that you care about your business and your customers. It tells potential clients that you have high standards and that you take your business seriously.

Good web design can help with search engine optimization


Web design isn't just about aesthetics. Properly implemented, good web design can boost your search engine rankings. Search engines like Google give preference to websites that are well-designed and easy to navigate. Search engines also look for content that's relevant, and a well-designed website will make it easier for search engines to crawl your site, improving your search ranking.

Good web design optimizes for mobile devices


With more and more people accessing the internet on their mobiles, it's essential to ensure your website is optimized for mobile devices. Good web design includes responsive design, which means your website will automatically adjust to the screen size of the user's device. A website that looks great on a desktop but is difficult to use on a mobile device won't convert mobile users into customers. Having a website that's easy to use on a mobile device will increase conversions and sales.

Good web design drives sales and conversions


Ultimately, good web design is about driving sales and conversions. With a well-designed website, customers are more likely to stay on your site longer, trust your business, and share your content. Good web design creates a positive user experience, which helps to drive sales and conversions. Websites with a clear call to actions that are easy to find and use will turn potential customers into actual customers, increasing sales and driving revenue growth.

Good web design is about more than making a website look good. It's about creating a user experience that drives conversions and sales. A well-designed website builds trust and credibility with potential customers, helps with search engine optimization, optimizes for mobile devices, and ultimately drives sales and revenue growth. As a business owner, investing in good web design is one of the best ways to boost your online presence and take your business to the next level.

Custom Website Design vs Templates - Which Is Better?

As a small business owner or a tradie looking to create a website, choosing between a custom website design and a template can be a daunting decision. While some may argue that templates are more cost-effective and get you up and running quickly, others insist that custom websites are superior in every way. We’ll help you make a well-informed decision by breaking down the advantages and disadvantages of both. So, let’s dive in!

Custom Website Design

When you commission a custom website design, you’ll be working with a team of professionals to create a website tailored to your brand and business needs. Customisation is the biggest advantage of a custom website design. You’ll have complete control over the look and feel of your website, as well as its functionalities. When you’re working with experienced website developers, you’ll get a website that will be unique, one-of-a-kind and, most importantly, it will be made to convert visitors into customers.

But custom design can be expensive

The downside of custom website design is the fact that it can be expensive. If you’re working with a tight budget, custom design may be out of reach for your business. A custom website design can also take longer to create, depending on the number of design revisions needed. If you’re under time constraints, a template web design may be a more preferable option.

Template Websites

Template websites, or cookie cutter site as they're known in my world...as the name suggests, are pre-designed websites that can be customised with your content and branding. It’s an affordable and quick solution if you need a website built quickly. These templates come with predefined layouts, visuals, features that are easy to edit and update to provide a website that looks professional and unique. You’ll be able to choose from an array of templates, which provides you with a lot of options and saves you from the process back and forth designing and verifying the design process of custom websites.

But template websites can be generic

One of the disadvantages of template web design is that you will be sharing the same design with many other businesses or competitors as well. A template can limit your ability to convey your brand personality in a way that sets you apart. A template can also limit customisation, and that may not make it possible to achieve the whole essence of unique visual experience.

Choosing between custom website design and template website design is a crucial decision that will impact your business significantly. Many businesses choose templates because of their affordability, while others opt for custom websites because they offer a tailored and unique website. But custom web designs can stretch budgets and take longer to create.

In conclusion, it all depends on your individual business needs and budget. If you’re looking to build a website that is unique, conversion-focused and personalised to your brand, then custom website design is the way to go to establish your business's online presence in the market. But, if your budget is very tight or you need a website built quickly, template websites are a good solution, but you may need to compromise on the level of customisation and uniqueness. In the end, make sure to work with experienced web developers who can guide you through the process step by step, keeping in mind your business goals and budget constraints.

Are free websites really free?

As a small business owner in Australia, you know the importance of having a website to represent your brand online. However, building a website from scratch can be a real challenge. This is where free website builders come in. They seem like the perfect solution, but are they really free? Are they worth the investment? We'll debunk the myth about free websites and bring you the truth about what they really cost, both financially and in terms of your brand's image.

But before we bash all the free web builders let us stress, if you are a:

Then free web builders are fine! This is more for the established Aussie business.

But is anything really free?

Depends on what you consider free...If you mean will it cost you money? Then yes you can build a site for free. What it will cost you is time, so much time and possibly your mental health. Also data, your personal data. Yep in the digital world if something is 'free', then you are the product. Sounds weird but let me break it down for you. If you sign up to a 'free' anything, then chances are all you had to give them was your email or phone or something. That means they will gather your data. Mainly for marketing but there are some dodgy mofos out there too.

Free website costs

Yes, free website builders may be "free" in the sense that you don't have to pay any money upfront, but that doesn't mean they come without hidden costs. Do you want a custom domain name, more storage space, or a professional email address? Prepare to pay a premium fee. Need to add more pages or expand your website's capabilities? Expect to pay up for every additional feature. And by the time you're done paying for everything, you might as well have hired a professional web developer to build your website from scratch.

Boring AF websites

Speaking of professional web developers, they create unique, custom designs for their clients. When you use a free website builder, you're limited to the templates they provide. While they may look sleek and modern on their homepage, these templates are often overused or unprofessional. The result might be a website that looks like a dozen other sites out there. Your website is an extension of your brand, and you want it to stand out for the right reasons.

Limited Functionality

Free website builders can only take you so far. You won't have access to fully customised features or third-party integrations like you would with a professionally developed website. This could be a problem if you need to use your website as a tool for generating leads, storing customer data, or managing e-commerce transactions. There's only so much you can do with a free website builder, and the last thing you want is to outgrow its capabilities within a few months of launching.

Search Engine Optimisation Impacts

Finally, free website builders often have severe limitations when it comes to Search Engine Optimisation (SEO). How do they make money if they don't charge you anything upfront? By serving up intrusive ads on your website, of course. These ads can negatively impact your website's load time and search engine rankings. And even if you manage to get some traffic to your site, you may not be able to track and measure it as effectively as you would with a professionally developed website.

Free website builders may seem like a cost-effective solution to building your online presence, but they're riddled with hidden costs, limitations, and sub-par features. They might be okay for personal blogs or non-profit organisations, but for Australian small businesses that want to stand out and achieve their goals on the web, they're not the way to go. Don't be fooled by the promise of something for free. Your website is too important to take chances with. Instead, invest in professional web development, and watch your brand soar online. Get in touch if you want to know how we can get you sorted.

Types of Website For Your Australian Business

In today's highly digital world, having a website is a must for any business. But what type of website does your business need? Understanding the different types of websites available and what each can offer can help you make an informed decision. We'll explore different types of websites, their features, benefits, and drawbacks, to provide Australian business owners, farmers, and tradies with the knowledge they need to choose the right type of website for their business.

Brochure websites

Brochure websites are simple, informative websites that provide basic information about your business, services, and products. They are usually static and have no interactive features. Brochure websites are suitable for small businesses with limited content and no need for regular updates. They are easy to build, quick to launch, and affordable. This is the bare minimum of sites. You can definitely build on them and they are a great starting point for those with tight budgets or start-ups.

Lead Generating websites

A Lead Generating website is more than a brochure site. It's designed to help businesses generate more leads. It typically works by collecting detailed information from users and then showing them ads or other offers that may be relevant to them. This type of website can be used for a variety of purposes, such as increasing sales, building an email list, or even targeting potential customers with a customized message. Lead Generating websites can also provide valuable insights into customer behaviour and preferences, allowing companies to create targeted marketing campaigns and improve their customer service. Additionally, they can provide analytics data to help further optimize marketing efforts for maximum return on investment.

E-commerce websites

E-commerce websites are online stores that allow businesses to sell products and services directly to customers. They feature a shopping cart, checkout, and payment gateway, among other features. E-commerce websites are ideal for businesses that sell products online and need a platform to manage their sales and inventory. E-commerce websites require more investment and maintenance than brochure websites, but they also offer more opportunities for revenue and growth. We use Shopify for our client's e-commerce sites.

Blog websites

Blogs are websites that publish regular articles and posts on various topics related to your business, industry, or niche. They can help businesses establish their credibility and authority, attract traffic and engagement, and build relationships with customers. Blog websites are suitable for businesses that want to provide value-added content to their customers and establish themselves as thought leaders in their industry. Blog websites require regular updates, quality content, and an engaged audience to be effective.

Social media websites

Social media websites, such as Facebook, Twitter, and Instagram, are online platforms where businesses can create profiles, share content, and engage with customers. They are ideal for businesses that want to reach a wide audience, build their brand, and foster customer relationships. Social media websites are free to use, easy to set up, and offer various tools and features, such as advertising and analytics. However, social media websites are also crowded, noisy, and constantly changing, which can make it hard to stand out and stay relevant.

Custom websites

Custom websites are tailor-made websites that are designed and developed according to your specific requirements. They can offer unique features, functionality, and branding, and can be fully customized to your business needs and goals. Custom websites are ideal for businesses that have specific needs or want to differentiate themselves from their competitors. However, custom websites are also more expensive, time-consuming, and require a team of professionals to build and maintain.

Choosing the right type of website for your Australian business depends on several factors, such as your business size, goals, budget, and audience. While each type of website has its pros and cons, it's important to consider your business needs and objectives before making a decision. A website is an investment in your business, and choosing the right type of website can help attract customers, generate revenue, and build your brand.

Why You Need a Sitemap For Your Website

Imagine visiting a site, and you're unable to find what you're looking for. You start scrolling up and down, trying to locate the information you need but to no avail. Irritating, right? As a business owner, ensuring your website is user-friendly is necessary to attract and retain your target audience. A sitemap is an essential tool for achieving this goal. It helps search engines and visitors alike navigate your website and find relevant content. In this article, we will discuss why you need a sitemap for your website and how it can impact your user experience.

Improves Search Engine Optimization


A well-organized sitemap makes it easier for search engines to crawl your website and index your pages. This means your site can rank higher in search engine results pages (SERPs), leading to increased visibility for your business. Additionally, sitemaps help search engines understand the relationship between various pages, and this can contribute to better SEO. With a sitemap, you can ensure all the pages you want search engines to crawl are included, and you can indicate the priority of your content.

Helps Visitors Navigate Your Website


A sitemap displays the structure of your website, highlighting the different sections and pages. Visitors can use the sitemap as a visual guide to navigate, making it easier to find the information they need. Sitemaps can also include metadata, such as descriptions and keywords, that help visitors understand what each page is about. With a user-friendly sitemap, your visitors are likely to remain on your site and interact with your content.

Enhances User Experience


A sitemap can positively impact the user experience of your website. It makes it easy for visitors to get an overview of your website, including the content available on various pages. This can help visitors quickly jump to specific pages, and it encourages them to explore other parts of your website. If your site is easy to navigate, visitors are less likely to get frustrated and leave, increasing the chances of them converting and becoming a customer.

Facilitates Website Changes


If you have a large website or make frequent updates, a sitemap can be very helpful. Changes to the site structure can be tedious and time-consuming to update on all pages manually. A sitemap makes this process simpler and more efficient. You only need to update the sitemap, and the changes reflect across the site. This ensures the sitemap stays up-to-date and accurate.

Increases Website Traffic


A sitemap can drive more traffic to your website, leading to more conversions. When search engines crawl your website and index your pages, they identify keywords and phrases, making it easier to match your site to user queries. This means your website will appear in more search results, increasing your chances of attracting more visitors.

A sitemap is a powerful tool that can impact the user experience of your website. It helps search engines crawl and index your pages, assists in organizing content, enhances your site's navigation, and improves your chances of ranking higher on SERPs. As a business owner, you need to understand the importance of creating a sitemap, especially if you're looking to attract and retain your target audience. Remember, a user-friendly sitemap can positively impact your website's performance, leading to increased website traffic and most importantly, conversions. So start building your sitemap today and boost your online visibility!

Why You Need a Sitemap For Your Website

Wanna make one for free? Yeah ya do! We use Gloomaps. Watch the video to find out how to make one. We use this too to plan out new websites or plan overhauls of old websites. Its an easy way to know what is connected to what.

Tagline and How to Create One For Your Business

As a business owner, you may have heard the term tagline tossed around in branding and marketing discussions, but do you truly understand what a tagline is and how significant it is to your business? A tagline is a statement that represents the essence of your brand in a brief and memorable way. It's like a mini-mission statement that people can remember and associate with your business. A strong tagline can help your business stand out from the competition and leave a lasting impression with your target audience. In this blog post, we'll guide you through what a tagline is and the steps you can take to create one that packs a punch.

Understand Your Brand's Personality

Before you start creating a tagline, it's crucial to understand your brand's personality and what message you want to convey. Take some time to analyze your brand's values, mission, goals, and unique selling point. Ask yourself, "What makes my brand stand out? What emotions and impressions does my brand evoke? How do I want people to see and remember my brand?" Once you have a clear understanding of your brand's personality, you can start brainstorming tagline ideas that capture its essence.

KISS

A tagline should be easy to remember and understand. Avoid using complex jargon or abstract language that may confuse or alienate your audience. Instead, focus on creating a simple and catchy phrase that people can easily recall and repeat. A great example of a simple yet memorable tagline is Nike's "Just Do It." It's short, impactful, and encapsulates the brand's message of motivation and action.

Make your Business Tagline Unique

Your tagline should differentiate your business from the competition and make it stand out. Avoid using generic or cliché phrases that other businesses have already used. Instead, try to come up with something creative and unique that reflects your brand's personality and values. For instance, Apple's tagline "Think Different" conveys its innovative and cutting-edge approach to technology, while Coca-Cola's "Taste the Feeling" emphasizes the emotion and experience of drinking a Coke.

Test and Refine your Business Tagline

Once you have a list of tagline ideas, it's time to test and refine them. Share them with your team, customers, or focus groups and gather feedback. Ask them what emotions or impressions the taglines evoke, how memorable they are, and if they accurately represent your brand. Based on the feedback, revise and refine your tagline until you find the one that resonates with your target audience and accurately reflects your brand's personality.

Integrate it into Your Branding and Marketing

Once you have a strong tagline, it's time to integrate it into your branding and marketing materials. Use it in your logo, website, social media, advertising, and other communication channels. Make it a consistent and recognizable part of your brand identity and message. A tagline can help reinforce your brand's message and create a unified and cohesive image that customers can relate to.

A tagline is a critical component of your business's branding and marketing strategy. It's an opportunity to express your brand's personality and values in a brief and memorable way, differentiate yourself from the competition, and leave a lasting impression with your target audience. By following the steps we've outlined in this post, you can create a tagline that captures the essence of your brand and resonates with your customers. Remember, a great tagline is simple, memorable, unique, and integrative. So, get creative and start brainstorming! Don't forget to share your Tagline in the comments or head to Insta and post it there.

Clear Your Cache Ya Filthy Animal

As a business owner, there are a lot of things you need to manage and keep track of, from your financials to your marketing strategies. One thing that often gets overlooked, however, is the importance of clearing your browser cache. A cache is a small storage area on your computer where the browser saves data like images, cookies, and website information. Clearing this data seems like an unnecessary hassle, but it’s actually essential for maintaining your computer’s performance and security. In this blog, we’ll explore the reasons why you need to clear your cache and how it can benefit you and your business.

Here is a quick DIY to clear your cache for Google Chrome

Faster Browsing Speeds

When you browse the internet, your computer seeks to show previously viewed sites more quickly by pulling stored files and images from its cache. Over time, this cache can grow enormous and can even affect your browsing speed. Clearing your cache regularly allows your computer to free up space for new data and can lead to a faster browsing experience. This can be especially important for business owners who need to optimize their productivity and minimize downtime.

Fixing Technical Problems

Another issue with an extensive cache is that it can lead to technical difficulties such as errors with logging in to a site or inability to see new content that has been updated. For example, if you’ve recently updated your website or made changes to your online products, clearing your cache can allow you to see these changes correctly. This is also true for employees who may have trouble accessing company websites and shared files because of an outdated cache.

Enhanced Privacy

A cache can also store your personal information, such as login credentials and history. If you’re using a public or shared computer, anyone who can access the cache can also access your previous browsing history. Clearing your cache regularly can protect your personal information and enhance your privacy, especially when working with sensitive data.

Security from Malware

Caches can also store malicious scripts and viruses which can compromise the security of your data. Attackers often use cache data as a gateway into systems and networks. By regularly clearing your cache, you can limit the risks of cyber-attacks and protect your computer and business data from new and emerging cybersecurity risks.

New Marketing Strategies

Finally, clearing your cache regularly can be helpful if you want to test out new marketing strategies. Sometimes the browser cache can affect how your website looks or displays, and clearing the cache allows you to see the site as a new user would see it. It is particularly important when running updates to your website and you want to ensure your changes are correctly displayed. Plus, having a fresh view of the site can provide new perspective and ideas for your ongoing marketing strategies.

As you can see, there are several practical reasons to clear your browser cache regularly. Not only it can improve the speed of your browsing, but it can also alleviate technical problems, boost privacy, enhance cybersecurity, and support your ongoing marketing efforts. By being mindful of your browser data cache, you can ensure that your computer runs smoothly and that you’re doing everything possible to protect your business data. So, set a reminder to clear your cache regularly, and enjoy all the benefits of a cleaner, faster, and more secure browsing experience!

Augmented Reality AR and Virtual Reality VR: Taking Your Brand to the Next Level

Hold your horses, honey! What even are Augmented VR and Virtual Reality? Let me give it to you straight:

Augmented Reality

Immersive experience that can be used for entertainment or business purposes. Moreover, with AR, businesses can enhance their brand and engage customers in new and exciting ways. For instance, do you remember the Pokemon Go game that had all the Pokemon fans running around the streets to catch their favorite characters? That was an example of how AR can create an entirely new user experience and increase brand engagement. By overlaying digital content onto the real world, businesses can showcase their products, services, or brand message in a way that captures the attention and imagination of potential customers. Remember that Pokemon game that had all the Pokemon fans running around the streets? Gotta catch em all!

Virtual Reality

This one is probably better known, VR (short for Virtual Reality) is a technology that immerses users in a digital environment that can mimic or be entirely different from the real world. Users can interact with this digital environment using specialized equipment such as headsets, controllers, and sensors. Unlike AR, VR creates an entirely new reality for the user to explore, cutting them off from the real world. This technology can be used for entertainment, gaming, education or training purposes. For businesses, VR can offer a way to create brand experiences that consumers will never forget. Users can experience products or services in a completely immersive way, helping businesses to better showcase their offerings and build deeper connections with their customers. CLICK HERE to see a practical use for AR

Here is how AR and VR can help your brand

CBF (can't be fu*ked) typing and am referring to AR and VR from now on. If you've forgotten at they stand for scroll to the top. AR and VR are two cutting-edge technologies that can transform the way businesses engage with customers. Both of these technologies provide users with immersive and interactive experiences that can help to build stronger connections with your brand. Read on to discover how AR and VR can take your brand to the next level. CLICK HERE to see a great way VR is used to make business better.

1. Enhance Brand Visibility

AR and VR provide a compelling way to increase your brand's visibility and stand out from the competition. By creating interactive experiences that showcase your products, services or brand message, you can capture the attention of potential customers and engage them in an exciting and memorable way.

2. Boost Customer Engagement

AR and VR provide ways for brands to boost customer engagement, which can result in increased loyalty and sales. By creating interactive experiences, you can give customers a deeper understanding of your product or service, as well as create a sense of connection with your brand.

3. Create Memorable Brand Experiences

AR and VR can help you create unforgettable brand experiences that resonate with your customers. By immersing customers in a virtual or augmented world, you can create unique and memorable experiences that help to build a deeper connection with your brand.

4. Improve Product Visualization

AR and VR provide businesses with the opportunity to showcase their products in a highly realistic and interactive way. By creating immersive product showcases, you can help customers to better visualize your products, understand their features and benefits, and experience them in a way that is not possible with traditional marketing methods.

5. Drive Sales and Revenue

AR and VR can help drive sales and revenue. By providing a more immersive and interactive way to showcase your products and services. Creating unique experiences that capture the attention and imagination of potential customers. You can increase sales and revenue, drive brand awareness and create customer loyalty.

AR and VR technologies provide businesses with exciting new ways to engage customers, boost sales, and create memorable brand experiences. If you're looking to take your brand to the next level, now is the time to explore these innovative and immersive technologies. With the right strategies and execution, you can create memorable experiences that will help to transform your brand and drive business success.

We just wanted to plant the seed. Get you thinking outside the box. If you have an idea for AR or VR in your business we would love to hear from you. Contact us with your cool idea!

Come to the Dark Side and Help Your Brand Shine

I bet you were expecting some Darth Vader puns...well you would be right! As soon as I hear Dark Mode, I think of the Dark Side. Yes, I'm a Star Wars fan. I think anyone Gen X (best generation ever!) at least knows WTF I'm talking about. I added a link for all the Millenials and Gen Z. Anyway enough of that...

One of the best ways to make your brand shine is having the option of Dark Mode. Or making your website dark mode friendly. Australian business owners, Dark Mode can give your online presence a powerful edge. We'll explore how Dark Mode works and why you should consider using it for your website or app design. You'll learn what dark mode elements look like in practice. From choosing the right colours to considering accessibility needs. Some top tips on how to make this feature work for your brand image! You don't have to be a technical whizz either – all these ideas are user-friendly and easy to implement. So grab yourself a beer or coffee. As we dive into understanding exactly "How Dark Mode Can Help Your Brand Shine."

Australian business owners

No matter how creative and unique, have long sought out answers to the same question: How can I make my brand stand out? Step into any Australian cafe or bar and you're bound to witness someone quickly consult their phone to get more information on a product or service. That's why Misfit Branding is now suggesting Australian business owners explore Dark Mode design. Though traditionally used to save energy on digital products, dark mode has found new life as a viable design option that can comfortably fit with almost any style. By incorporating dark mode into web and app design, Australian brands can turn heads with unique visuals that demand attention.

Can your brand shine using dark mode?

Aussie businesses are catching on to the user experience gains made possible by dark mode. For example, the popular online marketplace Etsy is now offering dark mode so users can enjoy seamless browsing with minimal interruption from glare. While originally seen as just a cosmetic feature, more and more companies are leveraging the functionality of dark mode to differentiate their user experience while also conveying their brand identity through well-crafted design. One such business, travel blog Travelee, has gained recognition for its user interface by taking a page out of the mysterious world of night sky exploration with its star-studded dark mode display. By seeing how brands can utilize the user-friendly attributes of dark mode, we are reminded that user experience doesn't stop at sleek colours; a vibrant user experience is one worth shining bright in any space.

Did you know that dark mode doesn't have to mean oppressive within your brand? In fact, choosing the right colours for your dark mode design can really help your brand shine. Just like how Dame Edna Everage drapes herself bright frocks, we should consider doing something similar with our dark-mode designs. By including pops of vibrant or warm hues throughout, it has the potential to take an otherwise muted style and energize the overall look. This can make a real impact on viewer engagement when they visit your site. So Aussies, start picking the right colours – after all, no one wants their brand looking washed-out against a dark background!

Dark mode is the perfect way to help your brand shine

Misfit Branding has made dark mode their go-to for giving their brand a sleeker, more modern look that stands out from the competition. That's just the start: dark mode can also improve readability and provide energy savings. Not only will you make a statement with dark mode, but you'll save on power costs as well! It's an easy choice. So why not flip the switch and make dark mode work for your brand? It's the dark way to stand out from the pack.

How to make the change to Dark mode

For Aussie business owners who want to make a serious impact on their audience without spending a ton of cash, a simple switch from light to dark mode can do a world of wonders! By implementing a dark mode theme for your website or app interface, you can instantly transform the look and feel of your product to create a sleek, modern aesthetic that will help your brand shine. It's a smart idea that won't take too much time to set up and will leave a lasting impression on current and potential customers alike. So go ahead, give it a go – you have nothing to lose and everything to gain! Speak to your web designer/developer or contact us.

From tech startups to wineries, more Aussie companies are realising how dark mode can help their brand shine. Recent inspiring case studies reveal the power of dark mode designs - transforming homepages, product pages, and more into fresh and inviting experiences. With this approach, Aussie businesses are literally showing off their colours in a whole new light!

To sum it up

Dark mode has taken the design world by storm. For good reason! Brands that make the switch reap all sorts of rewards thanks to its modern look. Improved readability, and energy savings. It creates a powerful user experience that stands out from other competitors. Let the snowflakes have light-mode designs. With some thoughtful consideration of colours that work well with a dark background, your brand will be ready to rock. If you’re ready to make the move, it’s easy! Take some of the tips we learned today and apply them to your website or app interface. From there, it's just a matter of playing around with different options. Until you find something that works best for your business. Even if you’re not an experienced designer or coder, this simple switch can make an enormous impact. So give dark mode a try — you might be surprised at what happens next!

2023 Web Design Trends

Web design trends for 2023 are bringing futuristic technology and bold designs together. Helping web owners provide a really fun way to interact with web visitors. We've all seen those movies with sleek web designs that look like they are from another world - well, now they can become our reality! It's time to let your creative juices flow, web designers!

1. Dark mode

With the growing popularity of dark mode, more websites are expected to adopt this style in 2023. Dark mode provides a visually striking and elegant design that is easier on the eyes and helps reduce screen glare. We are huge fans of dark mode and you will see more of that from us this year.

2. 3D and AR/VR

The use of 3D and AR/VR technology in web design is on the rise. 3D models, animations and interactive elements are becoming increasingly common, while AR/VR experiences are set to become the new normal for e-commerce websites. Wondering WTF AR and VR is? Don't worry, we got you! AR is Augmented reality a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Think the Pokemon game! For more practical applications check out this site by Showroom

VR is Virtual Reality the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

3. Micro-animations

Micro-animations, or small animations that enhance the user experience, will be big in 2023. These animations can be used to bring attention to specific elements on a page, to improve the overall feel of a website, or to make navigation more intuitive.

4. Bold typography

Bold and eye-catching typography will be a key trend in 2023. Designers will use big, bold type to make a statement and create a strong visual impact. We've already seen webpages make use of bold typefaces that jump out at us. Folks say it's a look that will never go away and I suppose we'll have to wait and see if that is true! As web designers, all we can do is hang on for the wild ride that is bold typography. We love the Futur for a great example of bold typography.

5. Gradients

Fasten your seatbelt web design enthusiasts, because gradients are back and they're here to stay! Yet these newfangled ancestors of web design past have had a major glow up since the days of Web 1.0. Nowadays, in web design 2023, its all about those way out rainbow gradients, colourful combinations that look like vintage video games, or subtle shade shifts that give out words like "sleek" and "professional." We'd say it's enough to make web designers jump for joy after such a long break from them, but we'll leave that up to the readers imaginations. We freaking love gradients, check out our home page

6. Video backgrounds

More and more businesses are beginning to incorporate video backgrounds in their websites to create lush and interactive designs. Video backgrounds make a website much more dynamic, as viewers can become instantly engaged by the moving imagery. These videos also offer many opportunities to express the company’s message in a very visual way, which for many businesses is essential for making a lasting impression on potential customers. However, if not done correctly, video backgrounds could take up too much loading time or be too distracting. For that reason it is important to find a balance between style and usability when creating those kinds of designs. One of our favourite designs with video backgrounds and micro animations is Humaan

7. Mobile-first design

This shouldn't be a trend, all sites should be mobile-first design. It is a critical aspect of web design. As more and more people access websites from their mobile devices, it is essential that websites are optimized for smaller screens and provide a seamless experience. Mobile-first web design has quickly gone from being a hot web development trend in 2021 to becoming the web design norm for 2023. And you can count on web developers everywhere scrambling to keep up with the newest trends and fads – after all, everything from single page websites to entire eCommerce sites have to look amazing no matter which device your customers are using. So if you're looking for websites that will make use of the latest web sorcery so that your business stands out from the pack, mobile-first web design is definitely the way forward. Our favourite mobile-first design is Typeform.

What our 2023 Web Design Trends means for you

2023 is an exciting year for web design. I mean every year is for us, considering it's our bread and butter! These trends will bring new and innovative design elements to the forefront, creating an even more immersive and engaging online user experience.

Now don't go running out and changing shit on your website just because there's a new list. Trends are just that, a trend. The best way to make your site look on-trend is to make sure you have all the basics covered first. Then if your feeling fancy, contact your local web designer for help, or contact us of course!