How Good Web Design Can Boost Conversions & Sales

In the age of digital marketing, having a business website is crucial. But just having a website isn't enough. It's essential to have a website that's been designed with user experience in mind. In short, good web design can boost conversions and sales. But how exactly does it do that? We'll explore how good web design can help you achieve your business goals by increasing conversions and sales.

Good web design improves user experience

Good web design is crucial for providing a positive user experience. Users are more likely to stay on your website if it's easy to use and provides information in an easily digestible way. Good design includes factors such as a clear layout, easy navigation, and fast-loading pages that keep users engaged with your website. By keeping users on your website longer, you increase the chance they will convert into customers.

Good web design builds trust and credibility

People are more likely to do business with a company if they trust it. A well-designed website that's visually appealing helps build trust and credibility with potential customers. A website with a professional design and great content shows that you care about your business and your customers. It tells potential clients that you have high standards and that you take your business seriously.

Good web design can help with search engine optimization

Web design isn't just about aesthetics. Properly implemented, good web design can boost your search engine rankings. Search engines like Google give preference to websites that are well-designed and easy to navigate. Search engines also look for content that's relevant, and a well-designed website will make it easier for search engines to crawl your site, improving your search ranking.

Good web design optimizes for mobile devices

With more and more people accessing the internet on their mobiles, it's essential to ensure your website is optimized for mobile devices. Good web design includes responsive design, which means your website will automatically adjust to the screen size of the user's device. A website that looks great on a desktop but is difficult to use on a mobile device won't convert mobile users into customers. Having a website that's easy to use on a mobile device will increase conversions and sales.

Good web design drives sales and conversions

Ultimately, good web design is about driving sales and conversions. With a well-designed website, customers are more likely to stay on your site longer, trust your business, and share your content. Good web design creates a positive user experience, which helps to drive sales and conversions. Websites with a clear call to actions that are easy to find and use will turn potential customers into actual customers, increasing sales and driving revenue growth.

Good web design is about more than making a website look good. It's about creating a user experience that drives conversions and sales. A well-designed website builds trust and credibility with potential customers, helps with search engine optimization, optimizes for mobile devices, and ultimately drives sales and revenue growth. As a business owner, investing in good web design is one of the best ways to boost your online presence and take your business to the next level.

5 Free Web Builders to Help Tight-Arse Business Owners

We're here to introduce you to 5 Free Web Builders for tight-arses. Wondering WTF tight-arse has to do with a business that's not the fitness industry? Let us help you out. Tight-arse is Australian slang for a person who spends as little money as possible. Let's use it in a sentence for you: "There's no way the boss would pay for a website, he's a total tight-arse". Do you see what we mean now?

One of the most common knockbacks we get from our website quotes is because the boss or business owner is a tight-arse. They probably read somewhere it's not the fu*king hard to build a website and passes the job to their unsuspecting partner, admin person, or apprentice...[insert any position other than their own here] See the thing is, your boss's mate that built their own site and said it wasn't the fu*king hard, is also a tight-arse. They tend to stick together.

Are free web builders really free

If you read our previous blog (Are free websites really free), you know we really do not recommend free web builders for established Aussie businesses. But we are aware of the increasing number of tight arses in the business space and thought we would help them out. Or for those working for the tight-arse. A quick note to let you know we are not associated with any of these builders, except Google. We are a Google partner. That doesn't really mean a lot though.

Google Business Profile

Coming in at number 1 is Google Business Profile. Its not actually a web builder...but it is with the biggest search engine so it kinda makes sense you should have a profile with them. It is actually entirely free. It will help people find your business and you can upload images, logos and all the things. It's not the slickest of builders but as far as getting found online this is the bare-bone minimum you should be doing.

WordPress

Not for a beginner. You need to do some serious YouTubing to get your WordPress, site to work. It is the powerhouse blogging engine that commandeered a staggering one-third of the Internet. Yes, you read that right. It's a force to be reckoned with. Now, here's the deal. You can go old school and install WordPress on your own servers, or you can save yourself the hassle and simply hop on over to WordPress.com (not WordPress.org) to get your blog, online magazine, or small business site up and running in a mere five minutes.

Mailchimp

Mailchimp is more than just an EDM platform. You can build websites too! Its not hard either. Most is drag and drop now. With Mailchimp's free website and landing page tools, you can effortlessly create stunning sites that will impress your audience and bring your brand to life. And that's not all. Their built-in marketing and automation features will take your marketing strategy to the next level. Obviously, some of it's free and some of the extra features are not.

Wix

What can we say. It's the most loved and hated of all the free builders. Wix has actually come a long way. It has improved so many of its lacking features. So don't feel bad using it. What WIX is notorious for is being super basic and any add-ons or decent features will cost you more. So keep this in mind. Again a basic drag and drop builder. Nice responsive templates. Easy to edit.

SITE123

A newish kid on the block. Site123 is more of an app. Their mission is to get you online in a flash, with a fully functional website in just minutes. It's as simple as that. Got your content ready? Great! They'll guide you step by step to create a stunning site. They have a heap of free images, videos, and icons to add that professional touch. No need to stress about design, this is the builder for anyone who wants a quick, easy, and stylish website for their business, portfolio, wedding, blog, or CV.

With the five free web builders above, building an awesome website for any tight-arse business owner has never been easier. Not only are they user-friendly and fun to use, but they will help you create a professionally designed website that looks sleek enough to satisfy even the most penny-pinching boss. So don't settle for a website that your budget doesn't give you - take matters into your own hands and try out one of these five powerful web builders!

Is your boss a tight-arse?

Do you need help convincing them you don't wanna build their stupid site? No problem. Get in touch and we'll help you out.

Types of Website For Your Australian Business

In today's highly digital world, having a website is a must for any business. But what type of website does your business need? Understanding the different types of websites available and what each can offer can help you make an informed decision. We'll explore different types of websites, their features, benefits, and drawbacks, to provide Australian business owners, farmers, and tradies with the knowledge they need to choose the right type of website for their business.

Brochure websites

Brochure websites are simple, informative websites that provide basic information about your business, services, and products. They are usually static and have no interactive features. Brochure websites are suitable for small businesses with limited content and no need for regular updates. They are easy to build, quick to launch, and affordable. This is the bare minimum of sites. You can definitely build on them and they are a great starting point for those with tight budgets or start-ups.

Lead Generating websites

A Lead Generating website is more than a brochure site. It's designed to help businesses generate more leads. It typically works by collecting detailed information from users and then showing them ads or other offers that may be relevant to them. This type of website can be used for a variety of purposes, such as increasing sales, building an email list, or even targeting potential customers with a customized message. Lead Generating websites can also provide valuable insights into customer behaviour and preferences, allowing companies to create targeted marketing campaigns and improve their customer service. Additionally, they can provide analytics data to help further optimize marketing efforts for maximum return on investment.

E-commerce websites

E-commerce websites are online stores that allow businesses to sell products and services directly to customers. They feature a shopping cart, checkout, and payment gateway, among other features. E-commerce websites are ideal for businesses that sell products online and need a platform to manage their sales and inventory. E-commerce websites require more investment and maintenance than brochure websites, but they also offer more opportunities for revenue and growth. We use Shopify for our client's e-commerce sites.

Blog websites

Blogs are websites that publish regular articles and posts on various topics related to your business, industry, or niche. They can help businesses establish their credibility and authority, attract traffic and engagement, and build relationships with customers. Blog websites are suitable for businesses that want to provide value-added content to their customers and establish themselves as thought leaders in their industry. Blog websites require regular updates, quality content, and an engaged audience to be effective.

Social media websites

Social media websites, such as Facebook, Twitter, and Instagram, are online platforms where businesses can create profiles, share content, and engage with customers. They are ideal for businesses that want to reach a wide audience, build their brand, and foster customer relationships. Social media websites are free to use, easy to set up, and offer various tools and features, such as advertising and analytics. However, social media websites are also crowded, noisy, and constantly changing, which can make it hard to stand out and stay relevant.

Custom websites

Custom websites are tailor-made websites that are designed and developed according to your specific requirements. They can offer unique features, functionality, and branding, and can be fully customized to your business needs and goals. Custom websites are ideal for businesses that have specific needs or want to differentiate themselves from their competitors. However, custom websites are also more expensive, time-consuming, and require a team of professionals to build and maintain.

Choosing the right type of website for your Australian business depends on several factors, such as your business size, goals, budget, and audience. While each type of website has its pros and cons, it's important to consider your business needs and objectives before making a decision. A website is an investment in your business, and choosing the right type of website can help attract customers, generate revenue, and build your brand.

Tips for Running a Business from Home with Kids Around

This depends on a million things, which we can't cover but we will do our best to give you a general idea. We have also written this assuming it's just you. Either you don't have a partner or they work during the day or are entirely useless at anything involving domestic chores and child-rearing. If you have access to childcare, vacation care, or a family member or neighbour to help, 100% do that first. Because the harsh reality is you will burn yourself out trying to do it all!

Being a business owner while caring for kids at home is fucking hard. Your minions demand attention and time when you have important tasks that require your immediate attention. You go from design queen to snack bitch. Many parents who work from home often feel overwhelmed and frustrated because they struggle to balance work commitments, chores, and childcare responsibilities. I mean who doesn't? The good news is, it's entirely possible to run your business from home. Just not like it looks in the movies. Here are some tried and tested tips to help you run your business successfully with kids around.

Set realistic expectations

If there was only one rule, this is it! It's not possible to devote your entire time to work even during office hours. As a parent, you must juggle multiple roles- a caregiver, teacher, and entrepreneur. It would be best to acknowledge that your productivity levels might take a hit when you are with your kids. Set realistic goals and timelines. When your kids are most chilled, get blocks of work done. For babies and young kids that's normally nap time. From primary school kids, its whenever they are most tired and relaxed. Early morning and late arvo for example.

Prioritize your schedules

Running your business while caring for your kids requires careful planning and organization. Scheduling your work and other commitments can help you stay focused and productive. Create a routine that suits your and your family's needs and prioritize your tasks and goals accordingly. Use a planner, calendar, or an online tool to help you keep track of your work and life activities. Be flexible though.

Shit happens

Despite your best efforts and planning, things can go wrong. Kids often fall sick or have emergencies that require your attention. It's essential to have a contingency plan in place to deal with such situations...says the single man that's never looked after a kid in his life. Our plan is there is no plan. Shit happens. Just roll with it. Sometimes I have to walk away from he computer to take one of the minions to the hospital for a playground stunt that failed.

Take breaks and practice self-care

Running your business from home with kids around is physically and mentally exhausting. Apart from attending to your work and family, it's crucial to practice self-care. Take short breaks and engage in activities that you enjoy, such as reading, exercising, or spending time with friends. Set boundaries and don't overwork, as it can lead to burnout. Practice self-compassion and be kind to yourself.

IN OTHER WORDS:

Take time out for you! Just you! Take a long bath, read a book, go to the gym, eat chocolate and watch Netflix. Whatever works.

When we have our shit together

This means there is food in the fridge, pre-made snacks, everyone has taken their medication and no one is in hospital, injured or starting their own death camp. To give you some context, we live on a large property and my minions are 15 months apart in age and both have ADHD.

Our Daily routine looks like this:

5.00am	Wake up, walk the dogs and feed the animals and chores
6.00am	Breakfast
6.30am	Kids watch TV, puppy is still napping and I read my book
7.00am	Work starts for me and the parrot. Kids have a choice of devices, outside time or TV and puppy tags along.
10.00am	We all have morning tea together
10.30am	Back to work. Kids have a choice of devices, outside time or TV and puppy tags along and parrot has ditched me for the kids.
12 noon	Lunchtime! Lunch and a movie or TV show with the kids, puppy and parrot.
2.00pm	Back to work. Kids have a choice of devices, outside time or TV. Parrot and puppy hang with them.
4.00pm	Work is done. Kids off devices and outside. Feeding animals and messing around outside.
6.00pm	Dinner, TV show and chill.
8.00pm	Back to work if needed, if not Netflix and a cuppa.

When we don't have our shit together

Probably haven't done a grocery shop, minions had a shitty sleep and woke at 4. Its rough starting your day like this so you can forget a lot of shit. Mainly medication...

Our Daily routine looks like this:

4.00am	Wake up to the sounds of screaming and both boys performing in their version of redneck WWE.
6.00am	Make one child feed the animals with me while the other eats breakfast...so one complains and the other just watches TV until I get back.
6.30am	One kid has eaten the entire contents of the fridge, the other refuses to eat. The parrot is out of his cage and snacking on the HDMI cable.
7.00am	First coffee for the day. WWE continues. Find mystery puppy poop in the kids room.
10.00am	Get to work, kick kids outside along with puppy.
10.30am	Stop work because of the blood-curdling screams in the backyard. One of the kids has made a dirt hole and is trying to bury the other one. Split up the fight and give them snacks. Find puppy chasing the chooks. Bring her inside.
12 noon	Realise I have forgotten medication and it's too late now. Listen to all the bitching about how they want McDonalds for lunch and the 2 min noodles they have is just not going to cut it. One kid is still refusing to eat, the other one eats both lunches with assistance from the parrot and puppy.
2.00pm	Back to work. Find a stash of chip packets in kids' room who is always refusing to eat... Kids are sent outside again. With the puppy.
4.00pm	Panic because it's quiet. Go find the kids. They are up to dodgy shit behind the shed. Make them come with me to feed everything. One of them is chased by the turkey. Always entertaining. Puppy was in a box which apparently is a 'home base'
6.00pm	Dinner and bed...seriously they eat dinner and go to bed. I am DONE
8.00pm	Eat chocolate, watch TV and contemplate my life. Puppy curls up on my boobs. Best sleeping spot.

Keeping it real

With these tips, managing your business and childcare responsibilities can work, but it's okay if it goes to shit. Remember, it's okay to ask for help or take a break from work when you need it. Your family will benefit in the long run when you maintain a healthy work-family balance. Being a parent and an entrepreneur is a juggling act, but with a little bit of planning, self-discipline, you can give it a red hot go!

Why You Need a Sitemap For Your Website

Imagine visiting a site, and you're unable to find what you're looking for. You start scrolling up and down, trying to locate the information you need but to no avail. Irritating, right? As a business owner, ensuring your website is user-friendly is necessary to attract and retain your target audience. A sitemap is an essential tool for achieving this goal. It helps search engines and visitors alike navigate your website and find relevant content. In this article, we will discuss why you need a sitemap for your website and how it can impact your user experience.

Improves Search Engine Optimization

A well-organized sitemap makes it easier for search engines to crawl your website and index your pages. This means your site can rank higher in search engine results pages (SERPs), leading to increased visibility for your business. Additionally, sitemaps help search engines understand the relationship between various pages, and this can contribute to better SEO. With a sitemap, you can ensure all the pages you want search engines to crawl are included, and you can indicate the priority of your content.

Helps Visitors Navigate Your Website

A sitemap displays the structure of your website, highlighting the different sections and pages. Visitors can use the sitemap as a visual guide to navigate, making it easier to find the information they need. Sitemaps can also include metadata, such as descriptions and keywords, that help visitors understand what each page is about. With a user-friendly sitemap, your visitors are likely to remain on your site and interact with your content.

Enhances User Experience

A sitemap can positively impact the user experience of your website. It makes it easy for visitors to get an overview of your website, including the content available on various pages. This can help visitors quickly jump to specific pages, and it encourages them to explore other parts of your website. If your site is easy to navigate, visitors are less likely to get frustrated and leave, increasing the chances of them converting and becoming a customer.

Facilitates Website Changes

If you have a large website or make frequent updates, a sitemap can be very helpful. Changes to the site structure can be tedious and time-consuming to update on all pages manually. A sitemap makes this process simpler and more efficient. You only need to update the sitemap, and the changes reflect across the site. This ensures the sitemap stays up-to-date and accurate.

Increases Website Traffic

A sitemap can drive more traffic to your website, leading to more conversions. When search engines crawl your website and index your pages, they identify keywords and phrases, making it easier to match your site to user queries. This means your website will appear in more search results, increasing your chances of attracting more visitors.

A sitemap is a powerful tool that can impact the user experience of your website. It helps search engines crawl and index your pages, assists in organizing content, enhances your site's navigation, and improves your chances of ranking higher on SERPs. As a business owner, you need to understand the importance of creating a sitemap, especially if you're looking to attract and retain your target audience. Remember, a user-friendly sitemap can positively impact your website's performance, leading to increased website traffic and most importantly, conversions. So start building your sitemap today and boost your online visibility!

Why You Need a Sitemap For Your Website

Wanna make one for free? Yeah ya do! We use Gloomaps. Watch the video to find out how to make one. We use this too to plan out new websites or plan overhauls of old websites. Its an easy way to know what is connected to what.

Clear Your Cache Ya Filthy Animal

As a business owner, there are a lot of things you need to manage and keep track of, from your financials to your marketing strategies. One thing that often gets overlooked, however, is the importance of clearing your browser cache. A cache is a small storage area on your computer where the browser saves data like images, cookies, and website information. Clearing this data seems like an unnecessary hassle, but it’s actually essential for maintaining your computer’s performance and security. In this blog, we’ll explore the reasons why you need to clear your cache and how it can benefit you and your business.

Here is a quick DIY to clear your cache for Google Chrome

Faster Browsing Speeds

When you browse the internet, your computer seeks to show previously viewed sites more quickly by pulling stored files and images from its cache. Over time, this cache can grow enormous and can even affect your browsing speed. Clearing your cache regularly allows your computer to free up space for new data and can lead to a faster browsing experience. This can be especially important for business owners who need to optimize their productivity and minimize downtime.

Fixing Technical Problems

Another issue with an extensive cache is that it can lead to technical difficulties such as errors with logging in to a site or inability to see new content that has been updated. For example, if you’ve recently updated your website or made changes to your online products, clearing your cache can allow you to see these changes correctly. This is also true for employees who may have trouble accessing company websites and shared files because of an outdated cache.

Enhanced Privacy

A cache can also store your personal information, such as login credentials and history. If you’re using a public or shared computer, anyone who can access the cache can also access your previous browsing history. Clearing your cache regularly can protect your personal information and enhance your privacy, especially when working with sensitive data.

Security from Malware

Caches can also store malicious scripts and viruses which can compromise the security of your data. Attackers often use cache data as a gateway into systems and networks. By regularly clearing your cache, you can limit the risks of cyber-attacks and protect your computer and business data from new and emerging cybersecurity risks.

New Marketing Strategies

Finally, clearing your cache regularly can be helpful if you want to test out new marketing strategies. Sometimes the browser cache can affect how your website looks or displays, and clearing the cache allows you to see the site as a new user would see it. It is particularly important when running updates to your website and you want to ensure your changes are correctly displayed. Plus, having a fresh view of the site can provide new perspective and ideas for your ongoing marketing strategies.

As you can see, there are several practical reasons to clear your browser cache regularly. Not only it can improve the speed of your browsing, but it can also alleviate technical problems, boost privacy, enhance cybersecurity, and support your ongoing marketing efforts. By being mindful of your browser data cache, you can ensure that your computer runs smoothly and that you’re doing everything possible to protect your business data. So, set a reminder to clear your cache regularly, and enjoy all the benefits of a cleaner, faster, and more secure browsing experience!

2023 Web Design Trends

Web design trends for 2023 are bringing futuristic technology and bold designs together. Helping web owners provide a really fun way to interact with web visitors. We've all seen those movies with sleek web designs that look like they are from another world - well, now they can become our reality! It's time to let your creative juices flow, web designers!

1. Dark mode

With the growing popularity of dark mode, more websites are expected to adopt this style in 2023. Dark mode provides a visually striking and elegant design that is easier on the eyes and helps reduce screen glare. We are huge fans of dark mode and you will see more of that from us this year.

2. 3D and AR/VR

The use of 3D and AR/VR technology in web design is on the rise. 3D models, animations and interactive elements are becoming increasingly common, while AR/VR experiences are set to become the new normal for e-commerce websites. Wondering WTF AR and VR is? Don't worry, we got you! AR is Augmented reality a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. Think the Pokemon game! For more practical applications check out this site by Showroom

VR is Virtual Reality the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

3. Micro-animations

Micro-animations, or small animations that enhance the user experience, will be big in 2023. These animations can be used to bring attention to specific elements on a page, to improve the overall feel of a website, or to make navigation more intuitive.

4. Bold typography

Bold and eye-catching typography will be a key trend in 2023. Designers will use big, bold type to make a statement and create a strong visual impact. We've already seen webpages make use of bold typefaces that jump out at us. Folks say it's a look that will never go away and I suppose we'll have to wait and see if that is true! As web designers, all we can do is hang on for the wild ride that is bold typography. We love the Futur for a great example of bold typography.

5. Gradients

Fasten your seatbelt web design enthusiasts, because gradients are back and they're here to stay! Yet these newfangled ancestors of web design past have had a major glow up since the days of Web 1.0. Nowadays, in web design 2023, its all about those way out rainbow gradients, colourful combinations that look like vintage video games, or subtle shade shifts that give out words like "sleek" and "professional." We'd say it's enough to make web designers jump for joy after such a long break from them, but we'll leave that up to the readers imaginations. We freaking love gradients, check out our home page

6. Video backgrounds

More and more businesses are beginning to incorporate video backgrounds in their websites to create lush and interactive designs. Video backgrounds make a website much more dynamic, as viewers can become instantly engaged by the moving imagery. These videos also offer many opportunities to express the company’s message in a very visual way, which for many businesses is essential for making a lasting impression on potential customers. However, if not done correctly, video backgrounds could take up too much loading time or be too distracting. For that reason it is important to find a balance between style and usability when creating those kinds of designs. One of our favourite designs with video backgrounds and micro animations is Humaan

7. Mobile-first design

This shouldn't be a trend, all sites should be mobile-first design. It is a critical aspect of web design. As more and more people access websites from their mobile devices, it is essential that websites are optimized for smaller screens and provide a seamless experience. Mobile-first web design has quickly gone from being a hot web development trend in 2021 to becoming the web design norm for 2023. And you can count on web developers everywhere scrambling to keep up with the newest trends and fads – after all, everything from single page websites to entire eCommerce sites have to look amazing no matter which device your customers are using. So if you're looking for websites that will make use of the latest web sorcery so that your business stands out from the pack, mobile-first web design is definitely the way forward. Our favourite mobile-first design is Typeform.

What our 2023 Web Design Trends means for you

2023 is an exciting year for web design. I mean every year is for us, considering it's our bread and butter! These trends will bring new and innovative design elements to the forefront, creating an even more immersive and engaging online user experience.

Now don't go running out and changing shit on your website just because there's a new list. Trends are just that, a trend. The best way to make your site look on-trend is to make sure you have all the basics covered first. Then if your feeling fancy, contact your local web designer for help, or contact us of course!

5 rules to follow when uploading images to your website

Images are on most websites these days. With so many uses, it's not hard to fill a page with big, beautiful imagery. BUT there are some hard and fast rules to follow when uploading

The good news is you can DIY the lot!

Our guide will help your SEO and website speed

1. Image name

Don't upload an image that came straight from your camera or iPhone. The main reason is your device will name your image for you AND the file will be the wrong size. Normally way too big!

Say your image is called DSC5689.jpg and you upload that straight to your website. When someone does a search for your product or service, your image isn't going to show up. If you sell turtle food to turtles and the image is of turtle food. Call it what it is! Premium turtle food.jpg Now when someone searches for turtle food, your image has a better chance on being found. Because Google knows what the image is! You should be describing the contents of the image in 3-8 words.

PRO TIP: Separate the words of your file name with a hyphen (dash). for example, Premium turtle food.jpg should be Premium-turtle-food.jpg Wanna know more? Check this out:

2. Image size

The average size your full-width image needs to be is 1920pxs These are your hero shot found at the top of your website or CTA banners and sliders. Depending on your target demographic, you might want to use a wider image to sustain the use of wider screens. This could apply to designers, video editors etc. But seeing as over 80% of those accessing websites use mobile devices, 1280px is plenty big enough.

Also for consistency on your site, choose a series of image sizes and convert any new images to that size.

Want a guide of the most common image sizes used? Well, we have one handy! Yes you need to sign up to get it, but you can unsubscribe at any time. We don't spam, aint nobody got time for that!

3. File size

Keep that image as small as possible without losing clarity. Nothing over 1MB is a good rule to follow.

Google wants your site to load fast! Google uses load times to decide your website ranking. With this in mind, you should make sure that you aren't overloading your website with huge images. A website visitor will wait no more than 3 seconds for your website to load before giving up and looking for another, faster, website.

Try to keep your images below 100kb when you can. This can be increased to a maximum of 1mb for particularly large images but avoid it as much as possible. To reduce an image's file size you can reduce the width and height of the image and reduce the resolution to 72. This change is easy to achieve on software such as Photoshop or Canva. You can also add a plug in to your wordpress website that compresses your images further. We use Smush – Lazy Load Images, Optimize & Compress Images By WPMU DEV

4. Alt image text

Alt-text refers to images alternate text. This text is linked to an image on the back end of a website. This alt-text should be a short and basic description of the image. It is not a caption so it will not be displayed on the webpage but instead be visible in the Meta information. Not many website visitors will look at your websites Meta information but the reason you need to add this alt-text is that it will both increase your SEO and make your website accessible

Google loves websites that are more accessible to everyone! It helps your SEO as Google will penalize a website that fails to add alt-text.

PRO TIP: This also allows vision-impaired peeps to read your site and know what the image is of. It's making your site more inclusive and we think that's how all sites should be!

5. Metadata

Adding metadata to images embeds important details into the digital image itself, including copyright notices, author information, date(s), location(s), and descriptions. Embedding these details into archival images is a best practice employed by professional registrars, collection managers, and other industry experts.

This isn't a must-have but if you make it best practice then it will help you in the future! It is more techy than the rest and you will need a program like Photoshop to do it.

Image metadata can help protect digital images of your original artwork from being misused or misrepresented. Metadata also enables images to be more easily searched for across the web and successfully located than images without metadata.

Well there it is

Our advice on images for your website. We hope you have a better understanding and insight for best practices. For more help with your site make sure to contact us

5 ways to improve your website

Do you have a website for your business or brand?

When was the last time you ran a report or even looked at it? Or are you wondering if your site is any good at all? Would you like to find ways to improve it?

Fu*k yes you would!

For the month of February we are offering free website audits. Normally valued at $150 + GST for freeeeee! Because we love you and want to see your website live its best life. It is an overview, not a deep dive into every page, product or profile. We are looking at the basics and foundations.

We customize our reports just for you, no generic sh*t here. We actually take the time to look at all the bits and pieces that go into making your site kick ass and take names.

How's your SEO

I have no doubt you have touched on SEO at some point. Even the non-tech savvy person (probably my dad) would have at least heard of it.

No matter if you understand it or not, we create a PDF report on your website. We go through and explain it to you so you can understand what needs to be done to improve your SEO foundations.

Maybe you know a lot about SEO and want a second opinion. This is for you too.

What is your User Experience (UX) like?

It's all good and well to have an amazing looking site, but can your clients or potential customers navigate it? Sometimes the best-looking design is not functional.

We know how frustrating it can be. You will lose traffic as your customers get frustrated with your site. We look at a heap of different aspects of your site.

Creating a custom video helps us explain to you what to do to improve your site.

Is your site responsive?

A responsive site looks just as good across many devices. Your website's content/design/layout is going to change based on the screen size/orientation/resolution of the viewer's screen.

So it will look different on desktop, tablet and smartphone. This gets overlooked a lot in the wonderful world of web design. We see it in a lot of old sites that would have traditionally only been seen on a desktop. Did you know over 80% of visitors accessing your site are using a smartphone or tablet?

So best to make sure your site ticks all the responsiveness boxes.

How’s your site's branding?

We are a brand first agency so it makes sense we add this in. We can’t help it! It is seriously the first thing we look at.

Often business owners use different providers for websites, socials, email marketing and more. Unless you have a branding manual, the lines get blurred.

We make sure it’s consistent and provide you with tips on cleaning it up.

We check out all your digital profiles

Its true, we check your social media and other digital platforms your business is on. Why? Well, it ties into SEO and branding.

From the SEO aspect, we are making sure keyword consistency it used. Branding is the same, we are looking at brand consistency. Colours, graphics fonts.

We want your customers to know as soon as they see your digital profile, who you are and what you do.

We have saved all this info and put it into an E-book, free for you to download anytime.

Download e-book

Get your free website check

If you have made it this far you are ready for a free website check. Click the button below and it will whisk you off to our form.

Special bonus! If you want to see how your site stacks up against your competitors, add their web address and get insights to their sites.

Free website check

Why should I update my website?

You either had your website built or DIY your site when you first started your business when you realised the internet wasn’t just a fad. You were proud of it then and you might still be. How much attention have you given it lately? Why should you update your website?

Are you stuck in the 80’s with an unresponsive horror show or have you not added to your site since it was built? Have you kept up with the trends or are you standing your ground waiting for GIF’s to be cool again?

The cold hard truth is you need to update your site. Technology and user experience evolves on the daily so why shouldn’t your website? It’s a lot easier than you think.

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Back to the future

If you have an old site built in the 80’s, 90’s or even a few years ago, chances are you’ll need to change platforms. This is basically a complete rebuild. Yes, it will be costly but believe me, it’s worth it. Here’s why:

Responsive

Probably the most important your page will be responsive which means it will function on mobile, tablets and desktops. 90% of people looking for you online will be doing it with a device and not a desktop.

Design

Design wise your site will be modern making your business seem up with the times (even if the accounts lady still prints everything)

SEO

Your SEO should also be updated along with your images which will help with your rank on Google

Speed baby!

Speed baby! Apparently, our attention spans are dropping..who knew?

Time to refresh

So you’ve updated your logo and other branded items but your website is dated. You have no freakin idea how to freshen it up so you just stuck the new logo on the header and got the fuck outta there. Trends come and go. Remember when sliders were amazing? Now they are seen as a no-no for site speed and SEO (yeah I know!). Hero images are in. Great imagery has always been in. Current website trends are leaning towards dark coloured sites but legibility will always be king.

Is your privacy policy up to date?

A while ago you would have felt spammed by every online thing you’ve ever signed up for. All saying they are now GDPR compliant. What the fuck is GDPR? Well, it stands for General Data Protection Regulation. It aims to improve data and privacy protection for EU residents. While also simplifying regulations for global enterprises. Any company that does business in the EU or handles the personal data of EU citizens must comply. Even if the company does not have a physical office location in the EU. Seriously EVERYONE freaked out and many companies just went with it anyway. If you don’t do business with anyone in the EU then you don’t need to stress. However, you will need to make sure your website its legal obligations sorted. Online businesses should have these 3 legal notices to protect themselves and the Website Legal Package includes all of them:

Privacy Policy – To explain how you use, store and update customer and visitor personal information.
Website Disclaimer – To limit your liability from the information you publish and to protect your Copyright.
Terms & Conditions – To state the terms under which you do business, including delivery, return and refund policies. The latest Australian Consumer Law now requires this.

I use 123 legal and have an affiliation with them. Its a quick way to ensure your details are up to date. Feel free to use my link and show me some love.

Need help?

You know you need to update your website but you don’t know where to start. I’m here to help!

I have options for monthly web maintenance and management. With the option to have content changed or added to your site. Great if you need to change information on your website or had a change in services and pricing. Catering to e-commerce sites as well. It can be a total pain in the butt if you need to add, remove or alter products on your website.