Getting to know you and what you like and don’t like. If you don’t hit it off with your designer now, it’s not going to work.
Getting a design brief from you. We have to work out exactly what you want. This is time-consuming.
Setting expectations and time frames. Don’t be a dick, this shit takes time. We’re not sitting on our hands we are working on other shit as well as yours so calm the fuck down.
Hours and hours of research. This research is for your industry. Also inspiration and to see what has already been created in your industry and others so they can avoid having logos too similar. Its also called market research for those playing at home.
Paying for shit you thought was free…I’m talking about fonts. They cost money. Yes, you can use Arial if you are into boring as bat shit and want to look like every other Tom, Dick and Harry but a professional designer won’t allow it.
Colour. Sounds simple but I could talk for days about colour. Choosing the right colours for your logo and your brand is as important as your business name.
Logo application. We need to make sure your logo can be used EVERYWHERE! I’m talking in print and online. This is for all those fans of watercolour logos. Look nice on paper and in print. Looks shit when you’re trying to embroid uniforms.
File types. We don’t just give you a PDF of your logo. You also get EPS, PNG and JPG files so you are covered across web and print.
Foundations. Your logo is a foundation of your brand. It helps elevate your brand and sets the path for brand recognition.
Variations. A good designer will always provide you with variations of your logo. That’s when you have the main logo, an avatar of your logo, the logo with tagline and sometimes a monochrome version of your logo. Also, a stacked version in case you have a horizontal logo that needs to appear in a portrait space.
Size! What’s the point of a fancy of AF logo if you can’t see it or know what it is when it’s reduced in size?
A style guide or branding manual that shows you all your logo variations, placement, white space and a heap of other stuff. This is your bible whenever you need your logo on something.
Finally, support. A good logo designer will support you long after the logo has been created.