I’ve found it super handy for restaurant businesses. I manage a few social media platforms for pubs, cafes and restaurants. Patrons expect many restaurants to be on their socials all the time. That is simply not the case. They are busy prepping meals and a million other things. Unless they are super small or really big and have a dedicated social media manager.
Instagram at the moment, has direct messages or DMs. You can chat with people that way, but Messenger just has so many more features. People are wanting to communicate more in private spaces rather than out in the open. The same thing happens in the business world.
A lot of my clients are unsure about the web and digital space (Before I start working with them). Some are not all that confident with websites or social media and they’re not 100 percent understanding everything that’s is involved with getting their business online. Some feel like they don’t want to ask a question out in the comments because they feel insecure or silly.
But they feel more confident if they can message me privately and say “Hey, I saw your blog on what the fuck is a web domain or a domain name, can you tell me more about it?” and then we can start a conversation around that. So, you can do the same thing for your clients, and now it’s extended through to Instagram, which is fantastic.