I’m Tracey O’Brien, the driving force behind Misfit Branding. Super passionate about all things branding. Borderline obsessive.
Growing up on Boyne Island, phones on the wall were a thing and computers had entered primary school. I spent my days outside! On the beach, exploring the bush and riding my horse. I have a fascination with all creatures great and small. You can tell by the generous scattering of critters throughout my work.
Fast forward a few years, when mobile phones became a thing that wasn’t a fad I entered the world of signwriting. That’s right I got a good old fashioned trade. I loved it but it wasn’t enough. Off to uni to get a degree in professional communications. Finally settling on branding and web design.
I have Over 20 years experience. Working well with fellow Misfits, Rebels and Game Changers in the service industries.