Project Description

Electro Fire Technologies


Electro Fire Technologies offer comprehensive service in the fire protection systems industry. They offer regular testing and maintenance of fire equipment and certification of all fire systems. All services comply with all standards and regulatory authorities. Working with fire solutions for industrial, commercial, residential and healthcare projects.

Logo Design

Electro Fire Technologies are passionate about their industry. They wanted their logo to stand out from the others. Most logos in the industry are red or other fire type colours. We broke out of that trend with a gradient blue logo. Still displaying the fire icon to relate back to the industry they serve. I love this logo! It’s distinct and stands out because it’s so different from all the other logos in the industry.

Electro fire technologies logo and Misfit Branding

Web Design

I designed their website a few years ago. Well since then, their business has doubled in size! They needed their new website to function differently.

Behold the new and improved Electro Fire Technologies website! More information and imagery to reflect their services. Easy to read and understand services. Better targeted SEO to ensure they are found swiftly and for the services, they are known for. I love the new design! The site is clean, easy to understand and navigates well.

Electro Fire Technologies website design by Misfit Branding


Custom designed letterheads for print and digital. Electro Fire Technologies wanted to use their letterheads for digital. Files were supplied in PDF and word. They were able to easily use the digital letterheads for heir invoicing software.
I’m not going to lie to you, I love business card design. I feel like they are overlooked in branding packages. They are still widely used in the services industry. We went for a very classy 420gsm matte finish.
Printed stuff for Electro Fire Technologies

Vehicle signage

One black Amarok and 3 x Triton utes. Designed, supplied and installed my Misfit branding. I love how the silver and blue pops on the black and white vehicles. Using 3M laminated custom cut digital prints for the logos and 3M electrocut silver for the wording. I love 3M vinyl. They are more expensive but second to none. Great quality and longevity.

Electro Fire Technologies and Misfit Branding
Misfit branding signwriting EFT car

Advertising campaign

Laws have passed that all current and new homes must now have Photoelectric smoke alarms. They respond to a wide range of fires but are particularly responsive to smouldering fires and the dense smoke given off by foam-filled furnishings or overheated PVC wiring. Electro Fire Technologies were proactive on this change and were offering clients a special to have the new alarms installed.

The campaign went across their website, social media and in print.

Electro Fire Technologies by Misfit Branding

Social media

I always encourage any new client to have at least one social media page. It’s important they choose a platform that they feel comfortable using and that is appropriate for their business. Electro Fire Technologies understand the importance of social media in the service industry. It’s not about blowing your own trumpet. It’s about showing they are current, displaying their work and having a little fun.

What my clients say

designed by Misfit Branding

Loved working with Tracey for the design and installation for our vehicle signage. We had an idea and a budget, and she made it happen!
It was such a quick process from start to finish and the product was delivered exactly as ordered. We strongly recommend her work and will definitely use her in the future.

Tracey Morrell, Time to Move Removals

Tracey is fantastic to work with. I have tried a few people in my hometown of Darwin to no joy. I have found Tracey to be very professional and no bullshit straight up front. With Tracey’s ideas my business has started to show improvements. And at the end of the day that is what counts. I could not recommend Tracey any higher.

Craig Curby, Curby's NT

It was an absolute pleasure working with Tracey to create a book cover. The production process was painless; Tracey was communicative, creative, and the end result was beautiful. A real talent.

Jacquie Underdown, Author
tonic for the soul by Misfit Branding

Absolutely five star quality and service. I couldn’t think of another designer I’d like to work with!

Sharna Luscombe, Tonic for the Soul

I couldn’t ask for a more professional, easy to deal with designer! On time, on budget and always prepared to work with my requirements! Super lucky to have Trace helping me!

Alanna Walding, Women in Safety
Electro Fire Technologies by Misfit Branding

Very happy with the work Tracey has done for us, exactly what we wanted and very fast results.

Jenean Mitchell, Electro Fire Technologies

Want to work with me?

I’ve been around long enough to know not everyone gets along. If you want honest, no bullshit, outgoing and killer branding, then send me an email. Yes you will go on my mailing list. I seriously send out newsletters once in a blue moon and I don’t spam. Who’s got time to spam? 

If you prefer the fluff, maybe make a cup of tea and have a lie-down…