Project Description

Highsun Express

YOUNG PLANTS | SEEDS | PROPAGATION

Established in 1992, Highsun led the evolution of plugs in the bedding industry, to now being a leading seed and young plant supplier. Over the past decade, Highsun has been in the midst of continuing industry consolidation, forcing product manager Brad Skinner to continually evaluate and bring to market only the most suitable genetics available to him. More recently Highsun has noticed a trend towards the use of vegetatively derived product for flowering pot plants due to its superior performance for the consumer.

Web design

Highsun Express have their own propagation company called Proptec. The website for Proptec is about to get a makeover! Bringing it into the future with  beautiful, responsive design. Watch this space.

Catalogue design

Proptec is a division of Highsun Express. I had the pleasure of designing the beautiful saddle stitched, 32printed pages A4 catalogue. All images and content supplied by the client. Catalogue designed in InDesign and exported as print-ready PDF for printing and a digital PDF for emailing and uploading.

Printed advertising

Highsun Express advertise in ABC Gardening Australia, Hort JournalFlowers Magazine, and other industries related magazines. They supply images and information and I put it all together to create on-point advertising. The designs are created in InDesign and I supply a print-ready PDF with bleed and crop marks direct to the publisher. Each publisher has different sizes, bleed and requirements. Most of the time the details are supplied. If not, I find out to ensure Highsun Express supply print ready files without any issues. There’s something exciting about seeing your designs in print!

MIFGS highsun express marketing collatoral

Event signage

Each year Highsun Express attend various industry-related trade shows and events. Melbourne International Flower and Garden show is one of the main events. For the past few years I have provided designs for their stands and branding which include:

  • Banners
  • Merchandise
  • Pop up banners
  • Shirts
  • Advertising
  • Marketing collateral
  • Social Media posts

Plant labels

Although Highsun Express is a wholesale nursery, they do create labels for select stock. The Edibles Range is very popular. The range boasted a selection of plants that could be grown in small spaces. The range can be grown in pots which is a huge space saver.

I’ve designed many labels for Highsun over the years. It’s always fun coming up with something new and creative. Always challenging myself to come up with something different. A majority of their labels can be purchased from Norwood.

Heartbreaker label for Highsun Express

Social media

Branded social media for Facebook and Instagram to enhance their showcase of the Garvinea Gerbera at the Melbourne International Flower and Garden show.

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