Project Description

Highsun Express


Established in 1992, Highsun led the evolution of plugs in the bedding industry, to now being a leading seed and young plant supplier. Over the past decade, Highsun has been in the midst of continuing industry consolidation, forcing product manager Brad Skinner to continually evaluate and bring to market only the most suitable genetics available to him. More recently Highsun has noticed a trend towards the use of vegetatively derived product for flowering pot plants due to its superior performance for the consumer.

Web design

Highsun Express have their own propagation company called Proptec. I gave the website a huge makeover. It now has 41 pages and if fully responsive. Branded, clean and easy to read. A majority of their clients access the web through phones or tablets so it was important to get that right. Click on the image to be taken to their new site.

Catalogue design

Proptec is a division of Highsun Express. I had the pleasure of designing the beautiful saddle stitched, 32printed pages A4 catalogue. All images and content supplied by the client. Catalogue designed in InDesign and exported as print-ready PDF for printing and a digital PDF for emailing and uploading.

Printed advertising

Highsun Express advertise in ABC Gardening Australia, Hort JournalFlowers Magazine, and other industries related magazines. They supply images and information and I put it all together to create on-point advertising. The designs are created in InDesign and I supply a print-ready PDF with bleed and crop marks direct to the publisher. Each publisher has different sizes, bleed and requirements. Most of the time the details are supplied. If not, I find out to ensure Highsun Express supply print ready files without any issues. There’s something exciting about seeing your designs in print!

MIFGS highsun express marketing collatoral

Event signage

Each year Highsun Express attend various industry-related trade shows and events. Melbourne International Flower and Garden show is one of the main events. For the past few years I have provided designs for their stands and branding which include:

  • Banners
  • Merchandise
  • Pop up banners
  • Shirts
  • Advertising
  • Marketing collateral
  • Social Media posts

Plant labels

Although Highsun Express is a wholesale nursery, they do create labels for select stock. The Edibles Range is very popular. The range boasted a selection of plants that could be grown in small spaces. The range can be grown in pots which is a huge space saver.

I’ve designed many labels for Highsun over the years. It’s always fun coming up with something new and creative. Always challenging myself to come up with something different. A majority of their labels can be purchased from Norwood.

Heartbreaker label for Highsun Express

Social media

Branded social media for Facebook and Instagram to enhance their showcase of the Garvinea Gerbera at the Melbourne International Flower and Garden show.

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designed by Misfit Branding

Loved working with Tracey for the design and installation for our vehicle signage. We had an idea and a budget, and she made it happen!
It was such a quick process from start to finish and the product was delivered exactly as ordered. We strongly recommend her work and will definitely use her in the future.

Tracey Morrell, Time to Move Removals

Tracey is fantastic to work with. I have tried a few people in my hometown of Darwin to no joy. I have found Tracey to be very professional and no bullshit straight up front. With Tracey’s ideas my business has started to show improvements. And at the end of the day that is what counts. I could not recommend Tracey any higher.

Craig Curby, Curby's NT

It was an absolute pleasure working with Tracey to create a book cover. The production process was painless; Tracey was communicative, creative, and the end result was beautiful. A real talent.

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