Project Description

Peak Thai Restaurants


Peak Thai has a love of cooking and passion for good quality ingredients.  Collectively with their award-winning chef and kitchen team, they bring you the best the traditional Thai flavours.


peak thai logo

Peak Thai already had a logo design. It’s already on everything from signage to digital files. It’s a great logo and we all love it! No need to change anything except to make sure it is in all the file types needed for web and print. Any logo I work with, if I haven’t designed it, I will save in all the main formats.

Just a word of warning, I will be scattering images of their dishes throughout this page. I cannot be held responsible if you have a craving for amazing Thai food. I can tell you were to order it from!

Web Design

Peak Thai’s website has been one of the most fun to build and hard too as I type in all the menu items and look at pictures of Thai food. I craved it for weeks afterwards. The owners of Peak Thai needed a clean, easy to read and navigate site that fits in with all their online digital profiles. Responsiveness was a huge must as a lot of orders come through on mobiles, apps and tablets.

Super important to have a downloadable takeaway menu. For all the regulars. Although if you’ve eaten there as much as I have, you will know it off by heart by now! Yes I do try and have all our meeting onsite…around lunchtime of course…you know, so I can pick the kids up from school on time.

peak thai web


Peak Thai already had takeaway and dine in menus. They work, so why fix what isn’t broken? They did, however, have some alterations they needed. Adding and removing dishes and updating details. This mean taking the files into Indesign and altering. Make sure they are all print ready and send off to the printers.

I consulted one of my trusted trade printers for the best possible product for the internal pages of the dine-in menu. My client was concerned the original prints wore out too fast. So we went for a sturdier stock, high-quality cello glaze to protect the print and scoring along where the page bends. This will ensure no cracking and menus can be wiped over removing any fingerprints.

Peak Thai Takeaway menu


Promotions are the norm when you’re in the restraunt industry. I assit Peak Thai with their promotions, designing the campaign, organising all the stakholders and print management. One of my favourite promotions was for fathers day. There were so many amazing entries! It was great to see so many loved dads out there, young and old.

The campaing consisted of:

  • Digital display withing shopping center
  • Poster design for both shopping center and instore
  • Social media design
  • Web tile design
  • Management and reporting

Social media

It’s important for Peak Thai to keep updating their social media with dishes and events. Also generic posts like opening hours, delivery areas and specials. A lot of their posts are branded to allow viewers to know where that amazing Thai dish comes from.

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What my clients say

designed by Misfit Branding

Loved working with Tracey for the design and installation for our vehicle signage. We had an idea and a budget, and she made it happen!
It was such a quick process from start to finish and the product was delivered exactly as ordered. We strongly recommend her work and will definitely use her in the future.

Tracey Morrell, Time to Move Removals

Tracey is fantastic to work with. I have tried a few people in my hometown of Darwin to no joy. I have found Tracey to be very professional and no bullshit straight up front. With Tracey’s ideas my business has started to show improvements. And at the end of the day that is what counts. I could not recommend Tracey any higher.

Craig Curby, Curby's NT

It was an absolute pleasure working with Tracey to create a book cover. The production process was painless; Tracey was communicative, creative, and the end result was beautiful. A real talent.

Jacquie Underdown, Author
tonic for the soul by Misfit Branding

Absolutely five star quality and service. I couldn’t think of another designer I’d like to work with!

Sharna Luscombe, Tonic for the Soul

I couldn’t ask for a more professional, easy to deal with designer! On time, on budget and always prepared to work with my requirements! Super lucky to have Trace helping me!

Alanna Walding, Women in Safety
Electro Fire Technologies by Misfit Branding

Very happy with the work Tracey has done for us, exactly what we wanted and very fast results.

Jenean Mitchell, Electro Fire Technologies