Curbys NT

Overview

Curby’s NT, a family-owned gem nestled in the heart of the Northern Territory, is renowned for providing top-notch engraving, trophies, and awards. After over 30 years of excellence, it was time to give their online presence a makeover that matched their vibrant spirit.

Challenge

Curby’s NT faced the challenge of updating their website to better reflect their brand identity while ensuring a faster, more intuitive user experience. The goal was to transition from the Avada builder to the Breakdance builder without sacrificing the hard-earned SEO rankings. Additionally, the site needed to incorporate a fresh logo, bold branding colours, and creative graphics to resonate with their innovative approach.

Solution

Enter the creative squad armed with digital magic and a flair for design! Our mission? To transform Curby’s NT’s website into a sleek, modern masterpiece. Here's how we did it:

1. Platform Transition

We swapped out Avada for the nimble Breakdance builder, resulting in a cleaner, faster site. It’s like upgrading from a vintage bicycle to a high-speed motorcycle—the online equivalent of cruising through the digital highway with style. All within the WordPress space of course.

2. Branding Overhaul

Out with the old, in with the new! We applied Curby's NT’s spanking-new logo, bold branding colours, and a unique font style that screams authenticity. Now, every pixel on their site reflects their vibrant personality and their commitment to excellence.

3. SEO Retention & Enhancement

SEO isn’t just a buzzword; it’s the backbone of visibility. We made sure no pixel was left behind by meticulously retaining and building upon the existing SEO foundation. The result? A website that's as discoverable as it is delightful.

4. Service Updates

Curby’s NT offers a smorgasbord of services—engraving, trophies, awards, and more. We revamped their service pages to ensure visitors could easily find what they were looking for, engaging them with playful yet informative content.

Results

Site Speed & Performance: The transition to Breakdance brought a significant boost in speed, ensuring a seamless user experience.
Bold Branding: The new design elements capture Curby’s NT’s essence, enhancing their visual appeal and brand recognition.
SEO Success: By carefully maintaining and enhancing SEO strategies, Curby’s NT continued to enjoy strong search engine visibility, attracting more local customers.
Community Engagement: With a website that now better reflects their community-focused ethos, Curby’s NT has strengthened its connection with local businesses and loyal customers.

Conclusion

Curby’s NT’s website redesign is a testament to the power of combining creativity with technical prowess. By aligning their online presence with their authentic brand identity, Curby’s NT has positioned itself as a digital darling of the engraving and awards industry.

Want to give your website the Curby’s NT treatment? Let's chat about how we can bring your vision to life with a dash of playful creativity. Contact us today!

If your business is flood-affected

Has your business been flood-affected?

Ours has and it sux balls. We are lucky to be high and dry. We are unlucky with the power and internet for almost a week. It's back on now! Yey! Life is stressful enough without mother nature kicking our arse. No doubt you will be time poor like us. We spend most of our day tending to the needs of our minions, cleaning the old fashioned way, trips to the laundromat and cooking on the BBQ and camp stove. This all takes so much time.

Still, if you run your own business, the show must go on. We work on or in our business when we can. That can sometimes look like a trip to the local Maccas. At least they have power and Wifi. We have put together a list of ways you can communicate to your clients what's going down with your business when you will be back online. We are here to help.

Call them

A good old fashioned phone call. Not to every client, just the ones that will be most impacted. It's the quickest form of communication that allows you to connect directly with your clients. It may seem really freaking obvious but I can see all the introverts wigging out. If you don like to make calls or you have set your business up to not make them, then send a text. We have a few clients that are impossible to get on the phone but will always respond to text. Honestly whatever works between you and your clients.

Social media

If you have Facebook, Instagram, Linkedin, TikTok or any other social platform, post there first. It's quick and easy. You don't need to overthink it. Just cold hard facts are fine. Keep updating. Clients and fans generally want to know how you are going. Add pictures of your current flood situation, clean up, teamwork any human interest stories are great for engagement on your page. Add to your Facebook or Instagram stories, these can be more light-hearted and fun. Now we all know how often people post in times of crisis and your post may get missed. Or your clients might not have social media. Or know you're on there too. That's ok we have a few more tricks up our sleeve.

Email campaigns

When was the last time you sent out an email campaign? Well, dust off that laptop it's time. An email campaign is a great way to slide right into your client's inbox. Keep them informed on what's happening with your business. While you're there, ask them to follow your social media for real-time updates. You could add to your following on Facey! Here are a few things you can do:

Draft an email in whatever you use (MS office, gmail etc) In To: add your email address, in BCC: add the email address of the clients you wnat to notify. This will send out to all those contacts in one go.
Sign up to Mailchimp or get us to do it for you send out your campaign from there, make sure they are clients you currently email. Don't spam everyone thats ever emailed you.

Email signature

If you are super, super time poor or just CBF creating social media posts and sending out email campaigns, then this is for you! Add a line of text in your email signature. Make it stand out by using a bold font or bright colour. That way every time you send an email or reply to one, there is a note there explaining your limited hours or delays in work.

Website

A banner on your website or e-commerce store is a great way to let your clients know there are disruptions to your services. You can take it further by:

Writing a blog about it! We are! You're reading it right now.
Add a web tile and text on your front page
Add the banner at the footer or on a service page

How to let your clients know your business is flood-affected

Update your Google Business Page

This is one of the best and we recommend you all do it. Head to your Google My Business page and update any hours. Write an update to let anyone who finds you via Google maps that your services are limited. It's easy to do. Head to your Google My Business profile and edit your deets there.

Let us help you grow

We hope this has helped you come up with some ideas on how to get your message out there. They may all seem pretty freaking obvious but there are a few little tricks in there to help your business grow in a shitty time. If you are on socials and you are posting updates make sure you tag us we are @misfitbranding across all social media. We will share your post on our stories and hopefully gain you some more followers.