5 rules to follow when uploading images to your website

Images are on most websites these days. With so many uses, it's not hard to fill a page with big, beautiful imagery. BUT there are some hard and fast rules to follow when uploading

The good news is you can DIY the lot! 

Our guide will help your SEO and website speed

1. Image name

Don't upload an image that came straight from your camera or iPhone. The main reason is your device will name your image for you AND the file will be the wrong size. Normally way too big!

Say your image is called DSC5689.jpg and you upload that straight to your website. When someone does a search for your product or service, your image isn't going to show up. If you sell turtle food to turtles and the image is of turtle food. Call it what it is! Premium turtle food.jpg Now when someone searches for turtle food, your image has a better chance on being found. Because Google knows what the image is! You should be describing the contents of the image in 3-8 words. 

PRO TIP: Separate the words of your file name with a hyphen (dash). for example, Premium turtle food.jpg should be Premium-turtle-food.jpg Wanna know more? Check this out:

2. Image size

The average size your full-width image needs to be is 1920pxs These are your hero shot found at the top of your website or CTA banners and sliders. Depending on your target demographic, you might want to use a wider image to sustain the use of wider screens. This could apply to designers, video editors etc. But seeing as over 80% of those accessing websites use mobile devices, 1280px is plenty big enough.

Also for consistency on your site, choose a series of image sizes and convert any new images to that size.

Want a guide of the most common image sizes used? Well, we have one handy! Yes you need to sign up to get it, but you can unsubscribe at any time. We don't spam, aint nobody got time for that!

3. File size

Keep that image as small as possible without losing clarity. Nothing over 1MB is a good rule to follow. 

Google wants your site to load fast! Google uses load times to decide your website ranking. With this in mind, you should make sure that you aren't overloading your website with huge images. A website visitor will wait no more than 3 seconds for your website to load before giving up and looking for another, faster, website.

Try to keep your images below 100kb when you can. This can be increased to a maximum of 1mb for particularly large images but avoid it as much as possible. To reduce an image's file size you can reduce the width and height of the image and reduce the resolution to 72. This change is easy to achieve on software such as Photoshop or Canva. You can also add a plug in to your wordpress website that compresses your images further. We use Smush – Lazy Load Images, Optimize & Compress Images By WPMU DEV

Google image load times
Image source

4. Alt image text

Alt-text refers to images alternate text. This text is linked to an image on the back end of a website. This alt-text should be a short and basic description of the image. It is not a caption so it will not be displayed on the webpage but instead be visible in the Meta information. Not many website visitors will look at your websites Meta information but the reason you need to add this alt-text is that it will both increase your SEO and make your website accessible

Google loves websites that are more accessible to everyone! It helps your SEO as Google will penalize a website that fails to add alt-text. 

PRO TIP: This also allows vision-impaired peeps to read your site and know what the image is of. It's making your site more inclusive and we think that's how all sites should be!

5. Metadata

Adding metadata to images embeds important details into the digital image itself, including copyright notices, author information, date(s), location(s), and descriptions. Embedding these details into archival images is a best practice employed by professional registrars, collection managers, and other industry experts. 

This isn't a must-have but if you make it best practice then it will help you in the future! It is more techy than the rest and you will need a program like Photoshop to do it.

Image metadata can help protect digital images of your original artwork from being misused or misrepresented. Metadata also enables images to be more easily searched for across the web and successfully located than images without metadata. 

Well there it is

Our advice on images for your website. We hope you have a better understanding and insight for best practices. For more help with your site make sure to contact us

Australian businesses secure your .au domain

Are you an Australian business and have a website? You may have been receiving emails from your domain provider that, .au domain will be available soon. Soon has been over a year as we eagerly awaited purchasing it for our own business. Well its dragged its arse but it's finally here.

What this means for you:

Currently, your website might be voltron.com.au what you would purchase is voltron.au It cuts out the .com part. Exclusive for Australian customers only. You will need an ABN.

Why should you buy another bloody domain name?

Straight up brand protection. If you have competitors who have a similar name or want to confuse your customers, this new update makes it is very easy for them to buy your .au Domain name. Yes there are sneaky buggers that do that kind of thing.

How you get the .au domain

If you have a .com.au website, then you automatically qualify for the Priority Process. This process has been split into two categories, depending on when you first registered your current Australian domain name.

If you want to find out more head to the horses mouth at auda.org

Once a .au direct domain name has been registered, the name will not be live immediately. That's okay it in no way affects your current website so don’t freak out.

Register and action your .au domain name yourself head to your domain provider.

Or if you CBF, we can do it for you and redirect your existing website to the shortened .au domain. Just click the secure my .au below.

5 SEO foundation hacks

No doubt if you have a website you will be wondering how it's going out there in the big wide world. SEO is its best chance at finding the right audience for your industry. We are going to provide you with some hacks to set your site from the start. 

If you CBF reading this right now and wanna skip straight to the download, go for it!

Download your free copy

We get it! You CBF reading right now and will probably forget where this blog is. Happens all the time!

To save you the hassle, hit the button and we will email it to you.

Stalk Your Competition

We all take a sneak peak at our competitions socials occasionally. Its time to take it a bit further. Understanding your competition is critical to outranking them in organic search. Pick 3 businesses who rank where you want to be ranking in organic search, not the ones you consider to be your competitors.. Start a word doc on each. Get their web address, social media links and any other digital profiles. Set aside a day at least to go through it all. This is what you need to look at:

  1. How fast their page loads, if it's faster than yours talk to your web developer to see what you can do to speed it up
  2. Do they have blogs?Are they interesting and informative or just shit?
  3. Is their site easy to navigate? Are the images good?
  4. What’s their socials  like? Are they highly engaging? What conversations are they starting? How many followers do they have.
  5. What other digital profiles do they have?

Make sure you have your basic UX is down pat

We bang on about User Experience all the time. That's because it's so freaking important. If your clients can’t read or navigate your site, then you are losing business. There are a few tests you can do yourself:

Check out your website on mobile, iPad and desktop. Make sure all the pages load properly, the text is legible and images aren’t cut off. If there are issues, speak to your web developer to get it sorted.

Get reviews

It's time to start taking reviews seriously. Reach out to your best clients and ask for a review on the services you provided them. Make it easy for them by providing a link directly to your Google reviews. Facebook reviews are good too but Google is better.

Google uses ratings and reviews data in its local search algorithms. It's part of the ranking criteria. Not to mention feedback from your previous or current clients, let prospective clients know you are the real deal. Trust is a massive art of decision making for your clients.

Get cosy with Google Search Console (CSG)

GSC is the way Google communicates with webmasters worldwide, providing alerts and data. If you don’t have it, set it up now! If you run into trouble, ask your friendly web developer for help.

Check your GSC monthly. It will show you if there are any issues, penalties, and other crawl issues. Check out the page experience, performance, coverage, security and manual actions. These sections will alert you to any issues that Google has in crawling and indexing your site all for free!

Track it

Track progress and set measurable goals. Optimization involves basing your future actions on what you've accomplished in the past. If you don't know what your goals are or don't track them, your optimization is simply based on a whim. We all know how that goes…

You can measure success easily by setting realistic goals and tracking metrics. Most sites use something to measure data, start with your site and GSC Just make sure that you're not basing your optimization efforts solely on rankings.

If your business is flood-affected

Has your business been flood-affected?

Ours has and it sux balls. We are lucky to be high and dry. We are unlucky with the power and internet for almost a week. It's back on now! Yey! Life is stressful enough without mother nature kicking our arse. No doubt you will be time poor like us. We spend most of our day tending to the needs of our minions, cleaning the old fashioned way, trips to the laundromat and cooking on the BBQ and camp stove. This all takes so much time.

Still, if you run your own business, the show must go on. We work on or in our business when we can. That can sometimes look like a trip to the local Maccas. At least they have power and Wifi. We have put together a list of ways you can communicate to your clients what's going down with your business when you will be back online. We are here to help.

We are here to help

Call them

A good old fashioned phone call. Not to every client, just the ones that will be most impacted. It's the quickest form of communication that allows you to connect directly with your clients. It may seem really freaking obvious but I can see all the introverts wigging out. If you don like to make calls or you have set your business up to not make them, then send a text. We have a few clients that are impossible to get on the phone but will always respond to text. Honestly whatever works between you and your clients.

Call your clients

Social media

If you have Facebook, Instagram, Linkedin, TikTok or any other social platform, post there first. It's quick and easy. You don't need to overthink it. Just cold hard facts are fine. Keep updating. Clients and fans generally want to know how you are going. Add pictures of your current flood situation, clean up, teamwork any human interest stories are great for engagement on your page. Add to your Facebook or Instagram stories, these can be more light-hearted and fun. Now we all know how often people post in times of crisis and your post may get missed. Or your clients might not have social media. Or know you're on there too. That's ok we have a few more tricks up our sleeve.

Update your socials

Email campaigns

When was the last time you sent out an email campaign? Well, dust off that laptop it's time. An email campaign is a great way to slide right into your client's inbox. Keep them informed on what's happening with your business. While you're there, ask them to follow your social media for real-time updates. You could add to your following on Facey! Here are a few things you can do:

Email your clients

Email signature

If you are super, super time poor or just CBF creating social media posts and sending out email campaigns, then this is for you! Add a line of text in your email signature. Make it stand out by using a bold font or bright colour. That way every time you send an email or reply to one, there is a note there explaining your limited hours or delays in work.

Email signature flood-affected business

Website

A banner on your website or e-commerce store is a great way to let your clients know there are disruptions to your services. You can take it further by:

How to let your clients know your business is flood-affected

Update your Google Business Page

This is one of the best and we recommend you all do it. Head to your Google My Business page and update any hours. Write an update to let anyone who finds you via Google maps that your services are limited. It's easy to do. Head to your Google My Business profile and edit your deets there.

Let us help you grow

We hope this has helped you come up with some ideas on how to get your message out there. They may all seem pretty freaking obvious but there are a few little tricks in there to help your business grow in a shitty time. If you are on socials and you are posting updates make sure you tag us we are @misfitbranding across all social media. We will share your post on our stories and hopefully gain you some more followers.

How to let your clients know your business is flood-affected

5 ways to improve your website

Do you have a website for your business or brand?

When was the last time you ran a report or even looked at it? Or are you wondering if your site is any good at all? Would you like to find ways to improve it?

Fu*k yes you would!

For the month of February we are offering free website audits. Normally valued at $150 + GST for freeeeee! Because we love you and want to see your website live its best life. It is an overview, not a deep dive into every page, product or profile. We are looking at the basics and foundations.

We customize our reports just for you, no generic sh*t here. We actually take the time to look at all the bits and pieces that go into making your site kick ass and take names.

How's your SEO

I have no doubt you have touched on SEO at some point. Even the non-tech savvy person (probably my dad) would have at least heard of it.

No matter if you understand it or not, we create a PDF report on your website. We go through and explain it to you so you can understand what needs to be done to improve your SEO foundations.

Maybe you know a lot about SEO and want a second opinion. This is for you too.

What is your User Experience (UX) like?

It's all good and well to have an amazing looking site, but can your clients or potential customers navigate it? Sometimes the best-looking design is not functional.

We know how frustrating it can be. You will lose traffic as your customers get frustrated with your site. We look at a heap of different aspects of your site.

Creating a custom video helps us explain to you what to do to improve your site.

Is your site responsive?

A responsive site looks just as good across many devices. Your website's content/design/layout is going to change based on the screen size/orientation/resolution of the viewer's screen.

So it will look different on desktop, tablet and smartphone. This gets overlooked a lot in the wonderful world of web design. We see it in a lot of old sites that would have traditionally only been seen on a desktop. Did you know over 80% of visitors accessing your site are using a smartphone or tablet?

So best to make sure your site ticks all the responsiveness boxes.

How’s your site's branding?

We are a brand first agency so it makes sense we add this in. We can’t help it! It is seriously the first thing we look at.

Often business owners use different providers for websites, socials, email marketing and more. Unless you have a branding manual, the lines get blurred.

We make sure it’s consistent and provide you with tips on cleaning it up.

We check out all your digital profiles

Its true, we check your social media and other digital platforms your business is on. Why? Well, it ties into SEO and branding.

From the SEO aspect, we are making sure keyword consistency it used. Branding is the same, we are looking at brand consistency. Colours, graphics fonts.

We want your customers to know as soon as they see your digital profile, who you are and what you do.

We have saved all this info and put it into an E-book, free for you to download anytime.

Get your free website check

If you have made it this far you are ready for a free website check. Click the button below and it will whisk you off to our form.

Special bonus! If you want to see how your site stacks up against your competitors, add their web address and get insights to their sites.

WTF is SEO?

We hear the term SEO every day but do you really know what it means? 

According to the Urban Dictionary it's:

Like Voodoo and Witchdoctors, SEO is an evil term used to describe the ways SEO Optimizers believe they can beat the system by making you believe they know what will get your search ranking to the top. Most of the time SEO is achieved by throwing darts or mixing chicken bones with blood.

They’re not wrong, but they also aren’t right….

The actual abbreviation stands for Search Engine Optimization. 

Let's break it down further:

Search = Try to find something by looking or otherwise seeking carefully and thoroughly.

Engine = a machine with moving parts that converts power into motion.

Optimization = the action of making the best or most effective use of a situation or resource.

In this case, the engine is Google or Bing or whatever search engine you use. We play by Google's rules because they are the majority when it comes to search engines.

We feel SEO is a wanky marketing term used to scare business owners into thinking they need this thing…and if you have a website and digital profile, you do need SEO. BUT we don’t think it relates just to your website.

Traditionally SEO is the process used to optimize a website's:

Search engines recommend SEO that benefits both the user search experience and the page’s ranking.  By featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. If your head is spinning, you’re not alone. It’s one of the most misunderstood terms when it comes to websites and digital marketing.

You need SEO

If you have a website, you need SEO. You can have the best looking website in the word but if the SEO isn’t set up then how will people find it? Setting the foundations for your websites SEO is a leg up. Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.

We also feel SEO encompasses your entire business online profile. From your website to your social media and any other online digital profile used. Here is why:

  1. Social media provides backlinks to your website
  2. The copy used in your social media should reflect the messages on your website. Focusing on your sites keywords
  3. Hashtags on Linkedin, Instagram and TikTok all created around your sites keywords
  4. Names of images used on all socials and digital profiles. Images are the most overlooked and easy to do with relation to SEO.
  5. File names and overall look of your designs.

Are you picking up what we are putting down?

We are saying to fully improve your SEO, focus on your website, social media and digital profiles. It also ties in with brand consistency and messaging so you are kinda killing 2 x birds with 1 x stone. Not that we are a pack of bird killers. Have you seen our website and socials? 2 x of our staff members are parrots.

Are you interested to see how your site and digital profiles stack up?

We are here to help you reach your SEO goals with a Free Website Checkup. You get a PDF report and explainer video. All valued at $150 + GST. Totally custom and free. 

HOT TIP 💡 If you need help with your SEO we work with foundations only, not ongoing SEO. When looking for an agency to play the long game with SEO for your business, look for someone that comes reccomended or works soley with SEO. As in they don't do all the things, they do SEO and they do it well.

12 Days of Inappropriate Christmas Gifts for 2021

Each year we make a list of the 12 most Inappropriate Christmas Gifts. It started off as a joke, then it got more serious. Especially since COVID. So we are making it an official thing. We list all the companies and the gift we love this year. It supports our local economy and we love helping others. So here it goes!

1) The Inappropriate Gift Co

Cooked Aussies Card GameThe funny rude card game all Aussies will love. If you like cards against humanity you will love this.

The fully sickest Australian card game for you and your mates to play during an arvo barbie while having a cold one. Made by Aussies for Aussies

2) Ken Oath

Aside from their cheeky take on some Aussie slang and beach-street culture clothing, we love that you can join the M8 club and get a personalised shirt or singlet.
Christmas Order cut off is 9th of December. These tees take quite a bit of time to set up!


Aside from their cheeky take on some Aussie slang and beach-street culture clothing, we love that you can join the M8 club and get a personalised shirt or singlet.
Also these guys are supporters of The Black Dog Institute just like us!


Bonza!

3) Charm Offensive

In particular their shirt 'See you next Tuesday' You either know exactly what that means or you have NFI.

We love all their product, so check out their online store.

4) CU in the NT

Reversible Bucket hats. We actually have one of their trucker caps. They are very good quality and we are seeing more of their merch in Qld.

CU in the NT is the independent underground campaign designed to promote travel awareness to the unique Northern Territory as an ideal travel destination for the young or young at heart.

5) Nat's what I reckon

Our favourite sweary, anti-jar-sauce warrior is back . . . Death To Jar Sauce features 25 rad recipes illustrated by Sydney artists Bunkwaa, Glenno, Warrick McMiles and Onnie O'Leary.

6) CBFitwear

Managed by fellow legend, Tracy.

Wanna know what CBF stands for? Can you guess? I have a few shirts from here, No BS zone is my fav!

7) Uncle Reco

We all have at least 1 inappropriate uncle (I don’t mean that in a sleazy way). These guys have some awesome Aussie apparel. This year we are loving the VB Christmas Baubles.

8) Farkew emporium

This lady turns out some of the best. Classy AF. Who doesn’t need to Clam the fuck down this year?

Order now if you want for Christmas because she's packing her bags and heading to Queensland!

9) Glitter Bomb your Enimies

We give you 'Eat a Bag of Dicks' by the folks at Glitter Bomb your Enimies.

Hands down my favourite saying this year to people that give me the shits. Now I don't have to say it! I can send it to them!

A tasty prank, that will leave a lasting impression.

10) Dan Murphys

Yes that loveable liquor store made the cut. Lets face it, most people will be heading there anyway this time of year.

This year they have Gingle Bells gin filled baubles are so colourful and fun one set will not be enough! Each bauble is infused with unique botanicals in small batches to create something very special.

6 unique, colourful and all natural gin baubles threaded with a silver ribbon.

11) Love Layla Australia

Hilarious, cheeky and rude Greetings Cards that will definitely provide laughs all round!

This year we went with its a bad season for Gingers. I have a few Ginger ninjas I’ll give this to.

12) Mad plant ladies

Check out the range of punny pots. Our personal favourites Thirsty AF and Please don’t die.

They have an online store or if you are impatient like us, they are at various markets in Ipswich, Eagleby and Springfield.

What a list! We had a heap of fun putting it together. Not just for us, but for you and the Aussie retailers. It's been a rough few years for them. Well except for Dan Murphy's. They probably tripled their profits!

Recap of our 12 Days of inappropriate Christmas

Want to feature in 12 Days of Inappropriate Christmas Gifts?

Or do you have a business you would like to nominate? Or have you purchased something from an Aussie company you think should be added? We are all ears!

Help me raise funds for Movember

Join me and a bunch of other Misfits to raise funds for Movember and enjoy a traditional pub meal from the famous Bearded Dragon Hotel in beautiful Tamborine.

Your donation could help save a father, a brother, a son, a friend, a partner, a man’s life.

Donate via the link any amount you can spare and I'll see you there!

Movember fundraisers are a global community of fired up Mo Bros and Mo Sisters – aka rock stars making a difference in mental health and suicide prevention, prostate cancer and testicular cancer.

The booking is under Movember, all those attending are to purchase their own food and drinks. There will also be a little thank you gift for those attending.

Get a professional email address

It drives me insane to see a nicely designed website or signage and it all looks professional until you get to the email address… You’re either nodding or going WTF? My email address is fine and I don’t have to pay a cent! goatfucker200@hotmail.com has served me well. I did just make that email address up but you get the picture. An unprofessional email address that you think was funny, cute or sassy could be losing you business BIG TIME!

Is your business legit or dodgy AF

I know its not just me that thinks twice before emailing a dodgy-looking email address. When I look online for say a business, lets say a company that make a film of your pet dog. I find one. They have a nice website but their email address is dogfilm69@hotmail.com I am going to think twice. Am I emailing the actual business or is it some weird sex thing? Or are you going to spam the shit outta my email address if I email you? I might be a little paranoid but that happens when your job involves working in web design on the daily.

The other thing that frustrates me is you have a website. Let’s say its www.dogsonfilm.com.au You already own the domain name! Why not turn that into a professional email address??? Its so freaking easy!

SEO! You have to be in it to win it!

Imagine how much business you would lose if someone with a similar business name had a professional email address and a registered domain name similar to yours? So what if dogfilm69@hotmail.com is your email and only point of contact other than a Facebook or Instagram account. What if another business starts called Dog on fil Brisbane.  Then they register the domain name dogsonfilm.com.au and set up the email: book@dogsonfilm.com.au They are going to rank higher than you on the Google search for one. They also have created ownership of that name. Sure you could have been in business longer, but unless you have some kind of digital footprint, you will fall behind. Yep there could also be trademark issues as well from either end but that’s a whole new story.

So if it’s purely for the sake of being found online or even existing online. Buy your domain name now!

Branding

Strengthen your brand with your professional email. The email address bark@dogsonfilm.com.au incorporates the business name. As soon as you see that email address you know what their website is because you have their domain name. If you’re really into digitally stalking a business, you can probably guess what their social media pages would be called as well. So simple!

Junk mail

How many of the emails you send from your free email address are going directly to junk mail? Why? Because your clients or suppliers email providers are putting your cheap ass into the junk folder. You will be forever written off as spam until the receiver sees your email and tags it not spam. But it is a process to do that. How often do you check your junk folder? I can tell you I do once a month if that. Unless a client insists they sent an email and it’s not in my inbox, I will check junk.

Setting up a shiny new email address

If you have a web designer/developer or IT person that has all your domain name details, they can help set up your email address. If you have all your domain name details you can most probably go it yourself. Just follow the prompts from your domain name provider and your email provider.

If you don’t have a domain name yet, what are you waiting for?! They start from around $15 per year. I highly recommend Ventriap They are an Australian based company and their support is amazing! I do have an affiliate with them, pop in my email address at the end of your purchase if you want to help a sista out 🙂

I use Google Workspace for my email. I like it because it's easy to use, affordable and you can access it anywhere. From your phone, tablet or computer. I also like that it comes with online storage and office programs like Sheets (equivalent to MS excel), Docs  (equivalent to MS word), calendar and more. Prices start from $9.40 AUD per month.

My email advice: