Come to the Dark Side and Help Your Brand Shine

I bet you were expecting some Darth Vader puns...well you would be right! As soon as I hear Dark Mode, I think of the Dark Side. Yes, I'm a Star Wars fan. I think anyone Gen X (best generation ever!) at least knows WTF I'm talking about. I added a link for all the Millenials and Gen Z. Anyway enough of that...

One of the best ways to make your brand shine is having the option of Dark Mode. Or making your website dark mode friendly. Australian business owners, Dark Mode can give your online presence a powerful edge. We'll explore how Dark Mode works and why you should consider using it for your website or app design. You'll learn what dark mode elements look like in practice. From choosing the right colours to considering accessibility needs. Some top tips on how to make this feature work for your brand image! You don't have to be a technical whizz either – all these ideas are user-friendly and easy to implement. So grab yourself a beer or coffee. As we dive into understanding exactly "How Dark Mode Can Help Your Brand Shine."

Australian business owners

No matter how creative and unique, have long sought out answers to the same question: How can I make my brand stand out? Step into any Australian cafe or bar and you're bound to witness someone quickly consult their phone to get more information on a product or service. That's why Misfit Branding is now suggesting Australian business owners explore Dark Mode design. Though traditionally used to save energy on digital products, dark mode has found new life as a viable design option that can comfortably fit with almost any style. By incorporating dark mode into web and app design, Australian brands can turn heads with unique visuals that demand attention.

Can your brand shine using dark mode?

Aussie businesses are catching on to the user experience gains made possible by dark mode. For example, the popular online marketplace Etsy is now offering dark mode so users can enjoy seamless browsing with minimal interruption from glare. While originally seen as just a cosmetic feature, more and more companies are leveraging the functionality of dark mode to differentiate their user experience while also conveying their brand identity through well-crafted design. One such business, travel blog Travelee, has gained recognition for its user interface by taking a page out of the mysterious world of night sky exploration with its star-studded dark mode display. By seeing how brands can utilize the user-friendly attributes of dark mode, we are reminded that user experience doesn't stop at sleek colours; a vibrant user experience is one worth shining bright in any space.

Did you know that dark mode doesn't have to mean oppressive within your brand? In fact, choosing the right colours for your dark mode design can really help your brand shine. Just like how Dame Edna Everage drapes herself bright frocks, we should consider doing something similar with our dark-mode designs. By including pops of vibrant or warm hues throughout, it has the potential to take an otherwise muted style and energize the overall look. This can make a real impact on viewer engagement when they visit your site. So Aussies, start picking the right colours – after all, no one wants their brand looking washed-out against a dark background!

Dark mode is the perfect way to help your brand shine

Misfit Branding has made dark mode their go-to for giving their brand a sleeker, more modern look that stands out from the competition. That's just the start: dark mode can also improve readability and provide energy savings. Not only will you make a statement with dark mode, but you'll save on power costs as well! It's an easy choice. So why not flip the switch and make dark mode work for your brand? It's the dark way to stand out from the pack.

How to make the change to Dark mode

For Aussie business owners who want to make a serious impact on their audience without spending a ton of cash, a simple switch from light to dark mode can do a world of wonders! By implementing a dark mode theme for your website or app interface, you can instantly transform the look and feel of your product to create a sleek, modern aesthetic that will help your brand shine. It's a smart idea that won't take too much time to set up and will leave a lasting impression on current and potential customers alike. So go ahead, give it a go – you have nothing to lose and everything to gain! Speak to your web designer/developer or contact us.

From tech startups to wineries, more Aussie companies are realising how dark mode can help their brand shine. Recent inspiring case studies reveal the power of dark mode designs - transforming homepages, product pages, and more into fresh and inviting experiences. With this approach, Aussie businesses are literally showing off their colours in a whole new light!

To sum it up

Dark mode has taken the design world by storm. For good reason! Brands that make the switch reap all sorts of rewards thanks to its modern look. Improved readability, and energy savings. It creates a powerful user experience that stands out from other competitors. Let the snowflakes have light-mode designs. With some thoughtful consideration of colours that work well with a dark background, your brand will be ready to rock. If you’re ready to make the move, it’s easy! Take some of the tips we learned today and apply them to your website or app interface. From there, it's just a matter of playing around with different options. Until you find something that works best for your business. Even if you’re not an experienced designer or coder, this simple switch can make an enormous impact. So give dark mode a try — you might be surprised at what happens next!

2023 Memorial Warrior Cup

Last Friday Wandering Warriors held their annual T20 cricket match, Memorial Warrior Cup. The ominous rain clouds disappeared so the game could go on. It was a scorcher of a day at the Allan Border Field. I was getting a sweat up just standing there. Grateful for the shade and breeze at the Captain's Corner. A truly spectacular venue!

Wandering Warriors

Wandering Warriors team were busy setting up, and greeting players, sponsors and guests. My role was setting up event signage and running the socials for the day.

I was grateful to meet so many amazing people. I was also told my blue hair was distracting to some of the guys fielding. I am Switzerland when it comes to what team I go for. I really didn't think it through with bright blue hair! Everyone thought I was going for team East. Next year I'll go half yellow and half blue.

Winners are grinners

For those of you that don't know, I actually love cricket. We grew up playing and watching it on TV. So you can imagine how hard it was for me to stay on top of taking social photos for Facebook and Instagram. The match was great, so close and I was excited West won. They needed the win!

West team SASR
Team west for the win
Tracey O'Brien and Audie Moldre
Tracey O'Brien and Audie Moldre

On a personal note

It was great to meet with fellow long-term volunteer and founder Audie Moldre and Glad. As well as Rod Smallwood and Denise.

I have worked with Audie from the very beginning of the Wandering Warriors and I assure you he is one of the most amazing people you will ever meet!

Wandering Warriors team

Meeting some Wandering Warriors in person for the first time Will Hetherington who organised this years cup. MBA recipients came in for the day to show support.

Behind the scenes we all work via zoom or google chat, dial in, email, Whatsapp you name it. We don't always get to meet in person. So its extra special for me when I do get to meet everyone.

Will Hetherington and MBA recipients
Blue, Tracey O'Brien and the minions!

The cup has always been a family event. I took my two boys along for the day and they loved it! Especially getting to meet Blue or Luke “Blue” Andrews as he is known on Linkedin. The boys watch Blue on TV in the program Hunted, an Australian reality television series. I work with Blue on The Krait Foundation branding and website. It was so good to meet in person!

Last but not least, the speakers at this year's cup were outstanding. Rupert McCall MC’d the post-match gathering. He amazed us all as he recited the poem he created for Q150 (Queensland's 150 birthday celebrations). Last but certainly not least, cricket legend Greg Ritchie gave a talk that had us all in awe and fits of laughter.

Tracey O'Brien Greg Ritchie
Tracey O'Brien and Greg Ritchie

We are all still buzzing and looking forward to next year. Wandering Warriors assist veterans and their families with Education, Employment, Mentoring and Respite. The Memorial Warrior Cup is an annual event get on board to sponsor next years cup! Contact Wandering Warriors to get involved.

12 Days of Inappropriate Christmas Gifts for 2022

It's that time of year again! Ho ho ho peeps. This December I have rolled out the 12 Days of Inappropriate Christmas. Starting December 1st. I will be sharing Australian Owned Business that stock the best inappropriate Christmas Gifts. There is no particular order because I’m not judgy like that. They are all winners in my eyes!

If you CBF reading, skip to the #youtube video instead 

1) The Inappropriate Gift Co

How to fucking swear around the world game. Seriously wondering if I can claim this on tax. Seems like an ‘educational expense’ to me.

With 100 cards each featuring a different swear word from around the world, you will be left with a rather inappropriate and offensive talent.

12-days-inappropriate-xmas-swearing

2) Uncle Reco

Another favourite on our list of 12 days of inappropriate Christmas.

This year we couldn’t go past the let’s party combo. For all the bogans, rednecks and eshays….we got you bro. Combo includes 1 x Let's Party Legionnaires hat in Pink/Blue & 1 x Pair of Pink/Blue Speed Dealers 

Let’s party cu*ts!

Uncle reco

3) Ken Oath

We freakin love Ken Oath’s range. I even got hubby one of the wheels and waves collections with the landrover shortie. For those of you not in the know, my husband collects series 2 ex-military landrover #thatsnotweird

Anyway back to our pick this year….

At first sight, they're going to be squinting. Oh the looks on their faces. This Kenoath tee is the one that can land us in hot water. Consider yourself warned!

Ken Oath

4) Farkew emporium

This lady turns out some of the best inappropriate gifts. She is always on our list.. This year we went with Rude Hand Gestures Around the World.  What you thought was an innocent thumbs-up could cause serious offence in certain parts of the world, learn all about what different hand gestures mean around the globe with this set of 100 cards. Why be inappropriate in Australia only when there are so many countries that you can offend.

Far Kew

5) Flaming Profanities

My Last Fuck, Oh Look It's On Fire!

This one is for my husband, his fav saying is he has zero fucks to give…here ya go big fella!

Their Candles are different. They are more fucking awesome than the average. The jars are printed. There are no sticker labels or Vinyl. They are printed right here in-house in sunny Qld, Australia.

Flamming profanities

6) That Printed Vinyl Place

Managed by fellow legend, Tracy.

We went a bit crafty with this one. Our friends at That Printed Vinyl Place have a heap of prints for those wanting to make their own fancy AF shirts. This design spoke to me. Adulting is bullshit. Pre printed on Bflex  HTV, These panels are ready to apply directly onto t-shirts or Tote bags. 

That printed vinyl place

7) The Fuck Off Shop

One of my fav comedians Christian Hull, is the mastermind behind the Fuck Off shop. Due to the amount of rain and floods here in Queensland, what better gift than this umbrella!  Open this umbrella up in rain, hail or shine. The power it gives you and the way it makes you feel is AMAZING!

Its like a shield from the weather and from other people. 

The fuck off shop Christian Hull

8) Wordy Wines

Stumbled across the COVID collection of these! Couldn’t go past ‘Pairs Well With Bat’ They have an entire range dedicated to COVID. Worth a look! You get to pick what sort of wine you want: Sauvignon Blanc (White), Sparkling (White), Chardonnay (White), Pinot Grigio (White), Rosé or Shiraz (Red)

Wordy Wines

9) Spicy Baboon

Get out your footy franks and statue of little baby cheeses, it's Christmas time!! Give a gift this year that's a little bit noice, different, unusual. 🎁👌

Couldn’t go past this Kath n Kim shirt, also available as a mug and other gifts.

Spicy Baboon

10) Australia the Gift

Joke Toilet Roll

Aussies have always found toilet humour freaking hilarious. Especially after the great TP shortage of 2020-21. We couldn’t go past this one. You can’t go wrong with this gift, for any occasion. This item can also be perfect for you if you want to be entertained on the loo of course.

Australia the gift

11) Glitter Bomb Your Enemies

Spring Loaded Penis Bomb

These guys were in last year's list with ‘Eat a bag of Dicks’ candy. Still, my fav saying. Anyway, I couldn’t go past penis confetti. Whats even better is its spring-loaded! Oh the joy, of having hundreds of tiny penises bombarding you and decorating your surroundings. Because regular confetti just doesn’t cut it.

Glitter bomb your enimies

12) Melbourne Cookie Co

Vagina Cookies

I like to even out the sexes. Can’t have a penis gift with out a vagina! Oh yeah the V word! Our southern friends have cooked up a storm with these cheeky sets of cookies. This box comes with 12 cookies: 6 x vagina and 6 x round cookies with your choice of message, Oh so many messages come to mind…all inappropriate of course!

Yhe Melbourne Cookie Co

What a list! We had a heap of fun putting it together. Not just for us, but for you and the Aussie retailers. It's been a rough few years for them.

Recap of our 12 Days of inappropriate Christmas

Want to feature in 12 Days of Inappropriate Christmas Gifts?

Or do you have a business you would like to nominate? Or have you purchased something from an Aussie company you think should be added? We are all ears!

5 ways to improve your website

Do you have a website for your business or brand?

When was the last time you ran a report or even looked at it? Or are you wondering if your site is any good at all? Would you like to find ways to improve it?

Fu*k yes you would!

For the month of February we are offering free website audits. Normally valued at $150 + GST for freeeeee! Because we love you and want to see your website live its best life. It is an overview, not a deep dive into every page, product or profile. We are looking at the basics and foundations.

We customize our reports just for you, no generic sh*t here. We actually take the time to look at all the bits and pieces that go into making your site kick ass and take names.

How's your SEO

I have no doubt you have touched on SEO at some point. Even the non-tech savvy person (probably my dad) would have at least heard of it.

No matter if you understand it or not, we create a PDF report on your website. We go through and explain it to you so you can understand what needs to be done to improve your SEO foundations.

Maybe you know a lot about SEO and want a second opinion. This is for you too.

What is your User Experience (UX) like?

It's all good and well to have an amazing looking site, but can your clients or potential customers navigate it? Sometimes the best-looking design is not functional.

We know how frustrating it can be. You will lose traffic as your customers get frustrated with your site. We look at a heap of different aspects of your site.

Creating a custom video helps us explain to you what to do to improve your site.

Is your site responsive?

A responsive site looks just as good across many devices. Your website's content/design/layout is going to change based on the screen size/orientation/resolution of the viewer's screen.

So it will look different on desktop, tablet and smartphone. This gets overlooked a lot in the wonderful world of web design. We see it in a lot of old sites that would have traditionally only been seen on a desktop. Did you know over 80% of visitors accessing your site are using a smartphone or tablet?

So best to make sure your site ticks all the responsiveness boxes.

How’s your site's branding?

We are a brand first agency so it makes sense we add this in. We can’t help it! It is seriously the first thing we look at.

Often business owners use different providers for websites, socials, email marketing and more. Unless you have a branding manual, the lines get blurred.

We make sure it’s consistent and provide you with tips on cleaning it up.

We check out all your digital profiles

Its true, we check your social media and other digital platforms your business is on. Why? Well, it ties into SEO and branding.

From the SEO aspect, we are making sure keyword consistency it used. Branding is the same, we are looking at brand consistency. Colours, graphics fonts.

We want your customers to know as soon as they see your digital profile, who you are and what you do.

We have saved all this info and put it into an E-book, free for you to download anytime.

Get your free website check

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Special bonus! If you want to see how your site stacks up against your competitors, add their web address and get insights to their sites.