Simple Logos Are Better Than Complex Logos

When it comes to creating an effective logo for your business, it may seem like going all out on a complex design is the way to go. But in reality, simple logos are often more memorable and effective in representing your brand. As a business owner or marketer in Australia, you want your logo to stand out and be easily recognizable to potential customers. So, let's dive in and find out why simple logos are better than complex logos.

Easy to remember Logo


One of the biggest advantages of simple logos is that they are easier to remember. Customers are bombarded with countless logos every day. Having a logo that is easy to recall will make it more likely that they will remember your brand. A simple logo is typically easier to remember because it's not cluttered. Unnecessary details or overly complex designs are confusing. Think of some of the most iconic logos out there. The Nike swoosh or the golden arches of McDonald's. These logos are simple but instantly recognizable.

Versatile Logo


Another benefit of a simple logo is its versatility. A simple logo can be easily resized to fit different marketing materials, such as business cards, websites, and billboards, without losing its impact. On the other hand, a complex logo may not look great when scaled down or may be too overwhelming when displayed on a larger scale. A simple logo will also be easier to reproduce across different mediums, such as embroidery or screen-printing.

Memorable Logo

Simple logos are not only easy to remember, but they are also more memorable. A customer is more likely to remember a logo that is clear, crisp and easy to understand. A simple logo ensures that the customer is drawn to the message you are trying to convey. It should represent the soul of your brand in the most elegant manner possible. Simplicity also means that the logo can easily be linked to your brand's image and philosophy, making it more efficient in promoting brand recognition.

Timeless Logo


Trends come and go, but a simple logo can stand the test of time. A logo designed with heavy amounts of glitter or animation may look up-to-date initially, but will quickly seem outdated. A simple logo with clean lines and a minimal aesthetic will stay beautiful and relevant over time. You do not want to redo your logo every few years while building up your brand. A timeless logo marks the long-lasting respect the brand has for its patrons.

Cost-Effective


Lastly, simple logos are more cost-effective. The more complicated a logo's design, the more time and effort it takes for a designer to create. A complex logo can involve various shades, images, or detailed icons, which can take a considerable amount of time to produce. Simple logos can be created in no time, and can often be designed relatively inexpensively. With a simple, clear, and quality logo, you'll save money in the long run without compromising on quality.

In a world where people are constantly bombarded with advertisements, it is easy to get lost in the sea of competition. But with a simple logo, you can effectively represent your brand in a way that is memorable and versatile. The Nike swoosh, McDonald's golden arches, and the Apple logo all stand testament to how a simple logo can stand the test of time. As a medium business owner or marketer in Australia, you can't go wrong with a simple logo for your brand. It is time to embrace the mantra of "less is more" and create a memorable logo for your customers.

Logo design without branding is like Hot Beer

Don’t get me wrong, I love logo design! It is still a service we offer. Just not on its own. Yeah, ballsy hey! If you want us to design you a logo, branding will be part of that package. Logo design is super exciting. We love to present clients with their shiny new logo. We’re all excited.

Then it happens. I see this crafted logo used with no branding. There’s no consistency and it all gets very messy fast. Many don’t know or see the relevance of branding. That’s for the big boys like Nike or Maccas, right? Hell no!  I’m here to help you understand what branding is and why it is essential to your business.If you start a business and decide you want a logo, or you have a logo and you want a refresh or rebrand, this is for you.

via GIPHY

The logo design process:

1. You start the process of looking for a designer. We are everywhere. You can do a google search, ask on your socials or your local business networking group.


2. You will generally choose a designer for 2 reasons:

a) They fit within your budget

b) You like what they’ve already designed or like their style.

3. You’ll work with your designer on creating your shiny new logo.

4. Your designer will supply you with your logo files in print and web format

5. You go crazy uploading onto your socials, showing off your new logo.

6. Here’s where shit starts to go sideways. You need business cards, letterheads, Facebook ads, Google ads, signage, websites and more.

7. So you supply your logo to a printer for the business cards and letterheads. They show you some pretty paper and introduce some kinda flare to your designs. Sweet! Looks amazeballs.

8. You send your logo to your marketing guru to use on Facebook and google ads. They introduce some stock images to go with your logo. Great! Looks fantastic.

9. Off to the signwriter to get some car or building signage. They choose a font to advertise your business and add some rad graphics. Cool as ya nanna.

10. You find a web designer, send off that logo again and they create a web page. Throw in some wicked colours and fonts.

11. BOOM you’re online and in print….

……but nothing matches. The colours, fonts and images used are all different….

Its confusing AF!

Somewhere along the line the print and web colours got mixed up. That pretty teal green on your website has now turned into depressing poo green on your car signage.

So I’m going to stop you at step 1. Before shit goes sideways and you waste your time and money on ‘just a logo’. Spend that bit extra and get branding. Now branding will ensure your business looks and feels consistent and gets recognised. Colours, typography, images, copy, signage, marketing collateral, printing and digital design..all matching, all looking schmick.Schmick: [Informal Australian]: adjective: schmick. Meaning smart or stylish. That awesome feeling when a client stumbles upon your socials clicks to your website and knows that you are the same company.

The authenticity on your web flows through to your socials and visa versa. Branding is far more than just matching things. It can also incorporate smells, sounds, patterns, shapes, attitudes, feel and expectations. Think I sound a bit woo woo? Have you ever purchased an Apple product? How smooth is their packaging? It’s sleek, stylish and your senses light up when opening that box. Apple’s branding department is a well-oiled machine. Their product matches their packaging. It’s brilliant. You may not have Apples branding budget but that doesn’t mean you don’t bother with branding at all. Start with the basics and keep adding to your manual.