5 ways to improve your website

Do you have a website for your business or brand?

When was the last time you ran a report or even looked at it? Or are you wondering if your site is any good at all? Would you like to find ways to improve it?

Fu*k yes you would!

For the month of February we are offering free website audits. Normally valued at $150 + GST for freeeeee! Because we love you and want to see your website live its best life. It is an overview, not a deep dive into every page, product or profile. We are looking at the basics and foundations.

We customize our reports just for you, no generic sh*t here. We actually take the time to look at all the bits and pieces that go into making your site kick ass and take names.

How's your SEO

I have no doubt you have touched on SEO at some point. Even the non-tech savvy person (probably my dad) would have at least heard of it.

No matter if you understand it or not, we create a PDF report on your website. We go through and explain it to you so you can understand what needs to be done to improve your SEO foundations.

Maybe you know a lot about SEO and want a second opinion. This is for you too.

What is your User Experience (UX) like?

It's all good and well to have an amazing looking site, but can your clients or potential customers navigate it? Sometimes the best-looking design is not functional.

We know how frustrating it can be. You will lose traffic as your customers get frustrated with your site. We look at a heap of different aspects of your site.

Creating a custom video helps us explain to you what to do to improve your site.

Is your site responsive?

A responsive site looks just as good across many devices. Your website's content/design/layout is going to change based on the screen size/orientation/resolution of the viewer's screen.

So it will look different on desktop, tablet and smartphone. This gets overlooked a lot in the wonderful world of web design. We see it in a lot of old sites that would have traditionally only been seen on a desktop. Did you know over 80% of visitors accessing your site are using a smartphone or tablet?

So best to make sure your site ticks all the responsiveness boxes.

How’s your site's branding?

We are a brand first agency so it makes sense we add this in. We can’t help it! It is seriously the first thing we look at.

Often business owners use different providers for websites, socials, email marketing and more. Unless you have a branding manual, the lines get blurred.

We make sure it’s consistent and provide you with tips on cleaning it up.

We check out all your digital profiles

Its true, we check your social media and other digital platforms your business is on. Why? Well, it ties into SEO and branding.

From the SEO aspect, we are making sure keyword consistency it used. Branding is the same, we are looking at brand consistency. Colours, graphics fonts.

We want your customers to know as soon as they see your digital profile, who you are and what you do.

We have saved all this info and put it into an E-book, free for you to download anytime.

Get your free website check

If you have made it this far you are ready for a free website check. Click the button below and it will whisk you off to our form.

Special bonus! If you want to see how your site stacks up against your competitors, add their web address and get insights to their sites.

WTF is SEO?

We hear the term SEO every day but do you really know what it means? 

According to the Urban Dictionary it's:

Like Voodoo and Witchdoctors, SEO is an evil term used to describe the ways SEO Optimizers believe they can beat the system by making you believe they know what will get your search ranking to the top. Most of the time SEO is achieved by throwing darts or mixing chicken bones with blood.

They’re not wrong, but they also aren’t right….

The actual abbreviation stands for Search Engine Optimization. 

Let's break it down further:

Search = Try to find something by looking or otherwise seeking carefully and thoroughly.

Engine = a machine with moving parts that converts power into motion.

Optimization = the action of making the best or most effective use of a situation or resource.

In this case, the engine is Google or Bing or whatever search engine you use. We play by Google's rules because they are the majority when it comes to search engines.

We feel SEO is a wanky marketing term used to scare business owners into thinking they need this thing…and if you have a website and digital profile, you do need SEO. BUT we don’t think it relates just to your website.

Traditionally SEO is the process used to optimize a website's:

Search engines recommend SEO that benefits both the user search experience and the page’s ranking.  By featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices. If your head is spinning, you’re not alone. It’s one of the most misunderstood terms when it comes to websites and digital marketing.

You need SEO

If you have a website, you need SEO. You can have the best looking website in the word but if the SEO isn’t set up then how will people find it? Setting the foundations for your websites SEO is a leg up. Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.

We also feel SEO encompasses your entire business online profile. From your website to your social media and any other online digital profile used. Here is why:

  1. Social media provides backlinks to your website
  2. The copy used in your social media should reflect the messages on your website. Focusing on your sites keywords
  3. Hashtags on Linkedin, Instagram and TikTok all created around your sites keywords
  4. Names of images used on all socials and digital profiles. Images are the most overlooked and easy to do with relation to SEO.
  5. File names and overall look of your designs.

Are you picking up what we are putting down?

We are saying to fully improve your SEO, focus on your website, social media and digital profiles. It also ties in with brand consistency and messaging so you are kinda killing 2 x birds with 1 x stone. Not that we are a pack of bird killers. Have you seen our website and socials? 2 x of our staff members are parrots.

Are you interested to see how your site and digital profiles stack up?

We are here to help you reach your SEO goals with a Free Website Checkup. You get a PDF report and explainer video. All valued at $150 + GST. Totally custom and free. 

HOT TIP 💡 If you need help with your SEO we work with foundations only, not ongoing SEO. When looking for an agency to play the long game with SEO for your business, look for someone that comes reccomended or works soley with SEO. As in they don't do all the things, they do SEO and they do it well.

12 Days of Inappropriate Christmas Gifts for 2021

Each year we make a list of the 12 most Inappropriate Christmas Gifts. It started off as a joke, then it got more serious. Especially since COVID. So we are making it an official thing. We list all the companies and the gift we love this year. It supports our local economy and we love helping others. So here it goes!

1) The Inappropriate Gift Co

Cooked Aussies Card GameThe funny rude card game all Aussies will love. If you like cards against humanity you will love this.

The fully sickest Australian card game for you and your mates to play during an arvo barbie while having a cold one. Made by Aussies for Aussies

2) Ken Oath

Aside from their cheeky take on some Aussie slang and beach-street culture clothing, we love that you can join the M8 club and get a personalised shirt or singlet.
Christmas Order cut off is 9th of December. These tees take quite a bit of time to set up!


Aside from their cheeky take on some Aussie slang and beach-street culture clothing, we love that you can join the M8 club and get a personalised shirt or singlet.
Also these guys are supporters of The Black Dog Institute just like us!


Bonza!

3) Charm Offensive

In particular their shirt 'See you next Tuesday' You either know exactly what that means or you have NFI.

We love all their product, so check out their online store.

4) CU in the NT

Reversible Bucket hats. We actually have one of their trucker caps. They are very good quality and we are seeing more of their merch in Qld.

CU in the NT is the independent underground campaign designed to promote travel awareness to the unique Northern Territory as an ideal travel destination for the young or young at heart.

5) Nat's what I reckon

Our favourite sweary, anti-jar-sauce warrior is back . . . Death To Jar Sauce features 25 rad recipes illustrated by Sydney artists Bunkwaa, Glenno, Warrick McMiles and Onnie O'Leary.

6) CBFitwear

Managed by fellow legend, Tracy.

Wanna know what CBF stands for? Can you guess? I have a few shirts from here, No BS zone is my fav!

7) Uncle Reco

We all have at least 1 inappropriate uncle (I don’t mean that in a sleazy way). These guys have some awesome Aussie apparel. This year we are loving the VB Christmas Baubles.

8) Farkew emporium

This lady turns out some of the best. Classy AF. Who doesn’t need to Clam the fuck down this year?

Order now if you want for Christmas because she's packing her bags and heading to Queensland!

9) Glitter Bomb your Enimies

We give you 'Eat a Bag of Dicks' by the folks at Glitter Bomb your Enimies.

Hands down my favourite saying this year to people that give me the shits. Now I don't have to say it! I can send it to them!

A tasty prank, that will leave a lasting impression.

10) Dan Murphys

Yes that loveable liquor store made the cut. Lets face it, most people will be heading there anyway this time of year.

This year they have Gingle Bells gin filled baubles are so colourful and fun one set will not be enough! Each bauble is infused with unique botanicals in small batches to create something very special.

6 unique, colourful and all natural gin baubles threaded with a silver ribbon.

11) Love Layla Australia

Hilarious, cheeky and rude Greetings Cards that will definitely provide laughs all round!

This year we went with its a bad season for Gingers. I have a few Ginger ninjas I’ll give this to.

12) Mad plant ladies

Check out the range of punny pots. Our personal favourites Thirsty AF and Please don’t die.

They have an online store or if you are impatient like us, they are at various markets in Ipswich, Eagleby and Springfield.

What a list! We had a heap of fun putting it together. Not just for us, but for you and the Aussie retailers. It's been a rough few years for them. Well except for Dan Murphy's. They probably tripled their profits!

Recap of our 12 Days of inappropriate Christmas

Want to feature in 12 Days of Inappropriate Christmas Gifts?

Or do you have a business you would like to nominate? Or have you purchased something from an Aussie company you think should be added? We are all ears!

Get a professional email address

It drives me insane to see a nicely designed website or signage and it all looks professional until you get to the email address… You’re either nodding or going WTF? My email address is fine and I don’t have to pay a cent! goatfucker200@hotmail.com has served me well. I did just make that email address up but you get the picture. An unprofessional email address that you think was funny, cute or sassy could be losing you business BIG TIME!

Is your business legit or dodgy AF

I know its not just me that thinks twice before emailing a dodgy-looking email address. When I look online for say a business, lets say a company that make a film of your pet dog. I find one. They have a nice website but their email address is dogfilm69@hotmail.com I am going to think twice. Am I emailing the actual business or is it some weird sex thing? Or are you going to spam the shit outta my email address if I email you? I might be a little paranoid but that happens when your job involves working in web design on the daily.

The other thing that frustrates me is you have a website. Let’s say its www.dogsonfilm.com.au You already own the domain name! Why not turn that into a professional email address??? Its so freaking easy!

SEO! You have to be in it to win it!

Imagine how much business you would lose if someone with a similar business name had a professional email address and a registered domain name similar to yours? So what if dogfilm69@hotmail.com is your email and only point of contact other than a Facebook or Instagram account. What if another business starts called Dog on fil Brisbane.  Then they register the domain name dogsonfilm.com.au and set up the email: book@dogsonfilm.com.au They are going to rank higher than you on the Google search for one. They also have created ownership of that name. Sure you could have been in business longer, but unless you have some kind of digital footprint, you will fall behind. Yep there could also be trademark issues as well from either end but that’s a whole new story.

So if it’s purely for the sake of being found online or even existing online. Buy your domain name now!

Branding

Strengthen your brand with your professional email. The email address bark@dogsonfilm.com.au incorporates the business name. As soon as you see that email address you know what their website is because you have their domain name. If you’re really into digitally stalking a business, you can probably guess what their social media pages would be called as well. So simple!

Junk mail

How many of the emails you send from your free email address are going directly to junk mail? Why? Because your clients or suppliers email providers are putting your cheap ass into the junk folder. You will be forever written off as spam until the receiver sees your email and tags it not spam. But it is a process to do that. How often do you check your junk folder? I can tell you I do once a month if that. Unless a client insists they sent an email and it’s not in my inbox, I will check junk.

Setting up a shiny new email address

If you have a web designer/developer or IT person that has all your domain name details, they can help set up your email address. If you have all your domain name details you can most probably go it yourself. Just follow the prompts from your domain name provider and your email provider.

If you don’t have a domain name yet, what are you waiting for?! They start from around $15 per year. I highly recommend Ventriap They are an Australian based company and their support is amazing! I do have an affiliate with them, pop in my email address at the end of your purchase if you want to help a sista out 🙂

I use Google Workspace for my email. I like it because it's easy to use, affordable and you can access it anywhere. From your phone, tablet or computer. I also like that it comes with online storage and office programs like Sheets (equivalent to MS excel), Docs  (equivalent to MS word), calendar and more. Prices start from $9.40 AUD per month.

My email advice: