For rebellious brands2021-08-26T07:48:01+00:00

web design +

digital strategy for


web design +

digital strategy for


Why Work With Me

I’m Tracey O’Brien, the driving force behind Misfit Branding.

I’m super passionate about all things digital design, borderline obsessive. really! Growing up on Boyne Island, Central Queensland. At a time when phones were attached to the wall and computers had entered primary school. Fast forward a few years, when mobile phones became a thing that wasn’t just a fad, I began in the world of signwriting. That’s right I got a good old fashioned trade. Not satisfied with signwriting and frankly appalled the way the industry was heading, I dove into graphic design, then onto digital communication.

The thing I love about the digital realm is it evolves all the time. I like the fast-paced world of web design and building digital strategies for my clients. I have over 20 years of experience with digital design and professional communication. I provide Web Design and  Digital Strategy fellow Misfits not afraid to take their digital profile to new heights. I also have a shitload of animals that need feeding and children, so there’s that too.

Misfit mullets for mental health

Misfit mullets for mental health

1 in 5 of us will experience symptoms of mental illness in any given year. In Australia, that’s around 5 million people. And roughly 60% of these people won’t seek help.

I’m all ears for Black Dog Institute’s Mullets for Mental Health.

For the month of September, I will be sporting mullets and raising funds to show support for mental health research.

Please donate and support our mullets and empower everyone in Australia to look after their mental health.


Recent Work


First impressions last

Make yours unforgettable

Bloggy McBlogface


What my clients say

designed by Misfit Branding

Loved working with Tracey for the design and installation for our vehicle signage. We had an idea and a budget, and she made it happen!
It was such a quick process from start to finish and the product was delivered exactly as ordered. We strongly recommend her work and will definitely use her in the future.

Tracey Morrell, Time to Move Removals

Tracey is fantastic to work with. I have tried a few people in my hometown of Darwin to no joy. I have found Tracey to be very professional and no bullshit straight up front. With Tracey’s ideas my business has started to show improvements. And at the end of the day that is what counts. I could not recommend Tracey any higher.

Craig Curby, Curby's NT

It was an absolute pleasure working with Tracey to create a book cover. The production process was painless; Tracey was communicative, creative, and the end result was beautiful. A real talent.

Jacquie Underdown, Author
tonic for the soul by Misfit Branding

Absolutely five star quality and service. I couldn’t think of another designer I’d like to work with!

Sharna Luscombe, Tonic for the Soul

I couldn’t ask for a more professional, easy to deal with designer! On time, on budget and always prepared to work with my requirements! Super lucky to have Trace helping me!

Alanna Walding, Women in Safety
Electro Fire Technologies by Misfit Branding

Very happy with the work Tracey has done for us, exactly what we wanted and very fast results.

Jenean Mitchell, Electro Fire Technologies

Download my services  & pricelist

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. 

Rob Siltanen

Brands I’ve worked with

Want to work with me?

I’ve been around long enough to know not everyone gets along. If you want honest, no fluff, outgoing and killer branding, then send me an email. If you prefer the fluff, maybe make a cup of tea and have a lie-down…

Recent Works

Recent Posts