I’m Tracey O’Brien, the driving force behind Misfit Branding. I’m super passionate about all things branding. Borderline obsessive really.
Growing up, phones on the wall were a thing and computers had just entered primary school. I spent my days outside! On the beach, exploring the bush and riding my horse. I have a fascination with all creatures great and small as you can tell by the generous scattering of critters throughout my work.
Fast forward a few years, when mobile phones became a thing that wasn’t just a fad I entered the world of signwriting. That’s right I got a good old fashioned trade. Not satisfied with signwriting and frankly appalled the way the industry was heading, I dove into graphic design, then onto marketing and setting eventually with web design.
One thing all these have in common is BRANDING! I have Over 20 years experience in all the industries required to make your brand happen.