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Make your business unforgettable with ballsy branding and killer digital design.

Why Work With Me


Hello there!

I’m Tracey O’Brien, the driving force behind Misfit Branding. I’m super passionate about all things branding. Borderline obsessive really.

Growing up, phones on the wall were a thing and computers had just entered primary school. I spent my days outside! On the beach, exploring the bush and riding my horse. I have a fascination with all creatures great and small as you can tell by the generous scattering of critters throughout my work.

Fast forward a few years, when mobile phones became a thing that wasn’t just a fad I entered the world of signwriting. That’s right I got a good old fashioned trade. Not satisfied with signwriting and frankly appalled the way the industry was heading, I dove into graphic design, then onto marketing and setting eventually with web design.

One thing all these have in common is BRANDING! I have Over 20 years experience in all the industries required to make your brand happen.

What I do

Recent Work


First impressions last

Make yours unforgettable

Bloggy McBlogface


Professional Email Kit

Set yourself apart with a professional email address. Come up with something different like gday@ or hello@ or whatsup@ the list is endless. What isn’t endless is your choice of domain names. I’d be getting that sorted ASAP!!!!

So if you’re keen, purchase my Professional email kit.

What you get:

  • A domain name for 12 months*
  • Gmail set up* access your email from desktop, tablet and smart phone
  • Email Signature using your logo and brand colours and fonts
  • Use of Google docs, sheets, photos and more! Who needs MS anymore 🙂

*Domain to be purchased on your behalf. If you already have a domain, we will set you up with a custom Google doc template using your logo and branding

Misfit Branding shop professional email

What my clients say

designed by Misfit Branding

Loved working with Tracey for the design and installation for our vehicle signage. We had an idea and a budget, and she made it happen!
It was such a quick process from start to finish and the product was delivered exactly as ordered. We strongly recommend her work and will definitely use her in the future.

Tracey Morrell, Time to Move Removals

Tracey is fantastic to work with. I have tried a few people in my hometown of Darwin to no joy. I have found Tracey to be very professional and no bullshit straight up front. With Tracey’s ideas my business has started to show improvements. And at the end of the day that is what counts. I could not recommend Tracey any higher.

Craig Curby, Curby's NT

It was an absolute pleasure working with Tracey to create a book cover. The production process was painless; Tracey was communicative, creative, and the end result was beautiful. A real talent.

Jacquie Underdown, Author
tonic for the soul by Misfit Branding

Absolutely five star quality and service. I couldn’t think of another designer I’d like to work with!

Sharna Luscombe, Tonic for the Soul

I couldn’t ask for a more professional, easy to deal with designer! On time, on budget and always prepared to work with my requirements! Super lucky to have Trace helping me!

Alanna Walding, Women in Safety
Electro Fire Technologies by Misfit Branding

Very happy with the work Tracey has done for us, exactly what we wanted and very fast results.

Jenean Mitchell, Electro Fire Technologies

Download my services  & pricelist

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. 

Rob Siltanen

Brands I’ve worked with

Want to work with me?

I’ve been around long enough to know not everyone gets along. If you want honest, no fluff, outgoing and killer branding, then send me an email. If you prefer the fluff, maybe make a cup of tea and have a lie-down…

Recent Works

Recent Posts