I’m Tracey O’Brien, the driving force behind Misfit Branding. I’m super passionate about all things branding — borderline obsessive.
Growing up, on Boyne Island where phones on the wall were a thing, and computers had entered primary school. Fast forward a few years, when mobile phones became a thing that wasn’t just a fad, I began in the world of signwriting.
That’s right I got a good old fashioned trade. Not satisfied with signwriting and frankly appalled the way the industry was heading, I dove into graphic design, then onto marketing and setting with web design.
One thing all these have in common is BRANDING! I have Over 20 years of experience in all the industries required to make your brand happen in print and online.
I’m passionate about helping business owners get their brand out there. I also have a shitload of animals that need feeding and children, so there’s that too.